RSA Conference 2012 -- Social Media in Marketing and the Workplace: Legal and Regulatory Compliance

The past few years have witnessed an explosion of legal and regulatory activity involving social and other new media. This session will examine several key areas, including copyright, trademark and related intellectual property concerns; defamation, obscenity and related liability; false advertising and marketing restrictions; gaming; data privacy issues presented by social media; and impacts of social media on employees and the workplace. Attendees will learn how to identify legal risks and...

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From: RSA Conference

Related topics : social media legal issues in the workplace / social media impact on marketing

Radian6 Webinar: Turning Social Media Monitoring Into Social Media Research with Tom Webster

In this webinar recorded May 03, 2012, Tom Webster, VP of Strategy and Marketing for Edison Research walked through his methods of deciphering social media research and turning data into insight. Tom has nearly 20 years of market research and consumer behavior experience, and leads Edison's new media, technology and social practices. Tom's company, Edison, is a custom market research agency known best as the sole providers of exit polling data for all major U.S. news networks during elections...

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From: radian6

Related topics : social media monitoring for market research / social media market research companies / webinar on social media marketing / social media monitoring companies / social media marketing agency

Executive Master in Digital Marketing and Communication - Hugues Rey

More information on http://solvay.edu/digital-marketing

HUGUES REY - SEO words

CEO, Havas Media Group Belux and Professor of Marketing

Executive Master in Digital Marketing and Communication

November 2016 – May 2017

Director of module 6: From Promotion to Education

Hugues Rey presents to us in detail the programme for the 17 days of courses spread across 7 modules, which are:

Module 1: Marketing & technical basics : Reboot Camp

Module 2: Data is the new marketing oil

Module 3: From...

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From: Solvay Brussels School

Related topics : digital media marketing courses

Media Companies vs. Ad Agencies

NEW YORK (YouTube.com/AdAge) -- As the big media companies go heavily digital, they are generating and owning more of the consumer behavior data that is one of marketing's industry's most valuable tools. This new trend also enhances their ability to provide ad agency-like services directly to their advertising clients. Ad agencies, meanwhile, are at an increasing disadvantage in their market if they can not gain access to such data, according to Booz & Company vice president Chris Vollmer...

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From: AdAge

Related topics : new media data marketing

Socialize New York 2016: Predicting The Future Of Social Media Content

Socialize NYC is a part of a global networking series focused on bringing together like-minded social media and digital marketing professionals.

Social Media Strategists and Digital Marketers from top brands and agencies were in attendance including IBM, Yahoo, New York Magazine, Bonobos, McKinsey & Company, Merck, Kroll, Fleishman Hillard, Time Inc, Sirius XM, Def Jam, PwC, Univision, and many, many more. The event was a crowd pleaser with sponsors Adweek, Michel et Augustin, SixPoint...

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From: Digimind

Related topics : social media marketing strategist / social media marketing agency / social media marketing software / social media marketing companies / digital media marketing agency