How IBM leveraged Social Media to create Engagement?

Case Study: How IBM leveraged Social Media to create Engagement

A case-study driven Webinar from IBM leaders that focuses on various Social Media Strategies that IBM leveraged to create engagement and drive audience for their event.

Mohammad Danish, Head of Marketing & Strategy (Product), IBM

New Age Marketer and a Technology evangelist, Danish has worked with various organizations from IBM to Microsoft. At present he is working as the head of marketing and strategy at IBM.

Ranjini Rao,...

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From: digitalvidya

Related topics : b2b social media case studies / digital media marketing strategy / social media marketing strategies / b2b social media strategy / social media software management

Brad Whitworth Shares CEO Communication, Social Media Insights

Following his March 16, 2011 presentation for IABC/Chicago, Brad Whitworth, ABC, discusses social media and CEO communications with Tom Keefe, ABC, IABC/Chicago president.

Brad's research, writing and presentations at more than 250 conferences and workshops have earned him recognition as a thought leader in the field. He is a former broadcaster with more than 35 years of experience in high-tech, financial services and association management.

Brad was chairman of the International...

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From: IABChivid

Related topics : social media internal communications

The Art of Social Media: Power Tips for Power Users

Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.

Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms.

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From: Marketo

Related topics : social media power / social media tips

Learn LinkedIn's Secrets to Social Media Success

The rules of engagement in B2B marketing are meant to be broken! Use your brand to build a high value social media network. Utilize your social media channels to distinguish yourself so that you are not left behind and your brand becomes irrelevant. In this webcast series, we will bring you tips on basic principles of building your high value network on LinkedIn.

Increase your Professional Brand & Build a High Value Network on LinkedIn

Ensure that your professional presence is strong What it...

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From: Employer Healthcare & Benefits Congress

Related topics : social media brand building / social media network marketing / brands using social media / social media branding / social media basics

Social Networking Reshapes American Politics

As social media becomes increasingly present in our everyday lives, a major democratic cultural shift is underway. Through the power of relationships, sharing of experiences, and organizing online, previously marginalized voices are pouring into and shaping public conversations like never before. Mike Papantonio talks about how social networking is changing our lives with Deanna Zandt, author of the new book "Share This: How You Will Change the World with Social Networking."

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From: The Ring of Fire

Related topics : social media networks are changing our way of having relationships / social networking culture change

Admissions Live: Student Take-Over, Social Media Goals for 2014

Social media interns and student ambassadors tak over this episode of Admissions Live and present their goals for the 2013-2014 academic year. Host Ashley Hennigan introduces the group before handing over the broadcast to Erin Supinka (Rochester Institute of Technology,) Alex Kowalsky (University of Wisconsin -- Madison,) Avery Johnson (University of San Diego) and Emma Daitz (Champlain College.) Hear their thoughts on representing their universities, favorite projects and more.

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From: Higher Ed Live

Related topics : college students and social media / internal social media / social media social media

Rethinking Recruitment: NPR's Brand Ambassadors Presentation at HCI Talent Management Conference

Social Media has transformed the way organizations can identify, engage, and attract talent. This keynote presentation at the June 2013 Human Capitol Institute's Talent Management Conferences highlights some of the ways social media has impacted recruiting, and how NPR has successfully put social at the forefront of their talent strategy.

You can find a recap of the presentation on HCI's website on the link...

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From: Amplify Talent

Related topics : social media for recruitment presentation / social media brand management / social media strategy for recruitment / social media conference / manage social media

Social Media for Government: How I use MySpace

Carmen Gunnufsen describes how she uses MySpace to connect with her friends. This video was presented at the Advanced Learning Institute's Social Media for Government Conference on July 15, 2008 in Washington, DC.

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From: Steve Radick

Related topics : social media in government conference / using social media

PR PRO

Public Relations professional with five years experience in:

• marketing communications

• internal communications

• communications plans

• crisis communications

• event planning

• speeches

• social media

• on-camera speaking

• media relations

• press releases

• media kits

• matte stories

• feature articles

• newsletters

Team player with excellent leadership and organizational skills

Persuasive public speaker with excellent presentation skills

Fluent in...

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From: Katie Ostroumova

Related topics : marketing communications media planning / social media crisis communications / social media marketing plan / social media plan / marketing through social media

Free 3 Week Online Social Media Course For Martial Arts Schools

Sensei Nick Dougherty discusses some of the information that will be covered in the upcoming 3 week Social Media Basics course for martial arts schools presented by ChampionsWay.

www.ChampionsWay.com

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From: ChampionsWay

Related topics : social media courses / online social media