Higher Ed Live
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22 selected videos
YikYak: Social Media/Justice/Change
How does access to a live feed of what people around you are saying effect your perception of the climate of your campuses, your professional association, or society at large? Regardless of whether you view YikYak as “harmless” or “harmful”, a conversation about the intersections of social media, social justice and social change and what to do about it is a critical next step. How do social justice movements utilize social media to foster social change? What concepts of social justice...
Related topics : digital media and social justice / social media education for students
Higher Ed Live: Rethinking Social Media in Higher Education
In one of our most controversial conversations to date, Joel Goodman, web marketing manager at Trinity International University, and Brandon Croke, community manager at Inigral, join the program for a heated discussion on the state of social media in higher ed. After an exciting social media roundtable episode a few weeks ago, we're left wondering -- does the approach our industry is taking even make sense?
We breakdown the realities of our industry's current implementation, including goals,...
Related topics : social media education programs / social media marketing program / manage social media
Admissions Live: Social Media Strategy for Recruitment
On this first show in a two-part social media series "Social Media Strategy for Recruitment," host Ashley Hennigan is joined by Joseph Dalfonso, Social Media Coordinator at Bradley University, Gil Rogers, Director of Marketing and Outreach at Zinch, and Nicole Lentine, Senior Assistant Director of Admission at Champlain College. Hear their thoughts on building awareness, increasing engagement, and driving enrollment with social media.
Related topics : social media strategy for recruitment / social media marketing strategies / social media engagement / social media social
How to Become a Social Media Manager
This episode has been developed in partnership with the University of Virginia Career Center.
University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how they got into social media and details about what they do in their jobs. Learn more about social media manager career development, skills required, developing strategies, implementation, and some of the biggest lessons they've learned while...
Related topics : manage social media / social media career
Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media
Who at the university is best suited to educate students about online citizenship? How can social media be used to improve academic performance and encourage risk-taking and interpersonal growth? What’s the difference between digital identity development and personal branding? On this episode of SA Live, host +Tony Doody interviews Rey Junco about his recently published book, “Engaging Students through Social Media: Evidence-Based Practices for Use in Student Affairs.“
Related topics : social media education for students / universities using social media / online social media / social media branding book
Social Media Ambassadors with the Association of Yale Alumni
Learn about Yale University’s volunteer-powered alumni social media ambassador program. In this episode of Advancement Live, host Andrew Gossen will speak with two of the volunteer leaders of social media for the Yale alumni community. Without software fees or involvement by IT staff, the Association of Yale Alumni has created a method to encourage alumni to post on social media regarding major events and opportunities for interaction. This dovetails neatly with a new type of volunteer role...
Related topics : post methode social media / social media software
Unlocking Internal Campus Communications Through Social Network Analysis
Social network analysis is catching on as a management tool in corporations who seek to understand how information and influence work within their companies. A growing number of higher education institutions are starting to turn to this model now to better understand how to communicate to their faculty and staff members. Join guest host Susanna Williams to learn more about this intriguing tool and how campuses around the country are working with it.
Related topics : international network of social network analysis / analysis of social networking
Higher Ed Live: Digital Identity Development
May 9, 2013 - Brandon Croke leads panelists Hilary Corna, Ma'ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student's Digital Identity Development. Traditionally, Higher Ed Live's discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much time focusing on how students can be successful at personal branding, digital identity...
Related topics : digital identity social media network / brands using social media
Higher Ed Live: 2014 Social Media Marketing Toolkit
March 27, 2014 - Social Media Month wrapped up with guest host Stephanie St. Martin, Social Media Manager for Boston College Alumni. Watch Stephanie as she speaks to higher ed social media experts about the secret weapons in their 2014 marketing toolkits.
Related topics : colleges social media marketing / manage social media / social media expert
Student Affairs Live: Create a Student-run Social Media Team
If you've ever thought about creating a student-run social media team for your student affairs department, division, or unit, this is the episode to watch. The students (and one full-time staffer) from the University of Arizona Student Unions Social Media and Web Video Team came on the show and shared a plethora of useful social media / video tips, strategies, and ideas.
http://higheredlive.com/
Related topics : student social media / social media tips / social media strategy / social media media