When calculating social media ROI, what four types of metrics should you pay attention to depending
When calculating social media ROI, what four types of metrics should you pay attention to depending on your goals?
http://www.certificationanswers.com/en/hubspot-inbound-certification-exam-answers/
Click-through rate, average timing, engagement rate, and website visits
Facebook likes, Twitter followers, LinkedIn group followers, and Google+ followers
Content consumption, social sharing, lead generation, and revenue
Total amount of Visits, Leads, Customers, and Promoters
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From: CertificationAnswers
Related topics : social media roi calculator / social media roi metrics / social media types list
Social Media ROI - It's a Level 4 Value Assessment
http://www.melaclaro.com/2011/06/28/social-media-value-roi-level4/
This is part 3 of a 3-part series posted on the Screencasting and Social Video Roadmap blog. The presentation is also available for free download as an interactive PDF player file.
Key hightlight: The ROI question itself is a "Level 4" question. The thing is, the labels we use to try and answer it (e.g., page views, engagement, tweets, follows, friends, visits, Likes etc.) are usually grounded in metrics that are more...
From: Mel Aclaro
Related topics : social media roi pdf / social media roi metrics
Social Media ROI with Mark Ragan
Mark Ragan, CEO of Ragan Communications, talks to Anne Deeter Gallaher, CEO/owner of Deeter Gallaher Group LLC about showing the CFO social media's value to the bottom-line. Anne spoke to Mark at the 4th annual Social Media for PR & Corporate Communications Summit, February 14-16, 2011, Las Vegas, Nevada. Videoed by Paolo Tosolini, Enterprise Social Video Consultant.
From: DeeterGallaherGroup1
Related topics : media and social values / social media roi
Website Marketing and Social Media Integration
On Wednesday, May 2, 2012, Rob Petersen, President of BarnRaisers visited us to discuss web marketing and social media. The session covered:
- Branding
- Content Strategies that work
- Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs
- Case Studies
- Measurement & Return on Investment (ROI)
- About Mobility & Scalability
For more information, please visit: http://www.darienlibrary.org/events/website-marketing-strategies-and-social-media-integration
From: Darien Library
Related topics : social media marketing strategies / marketing through social media / social media content
Advanced Email Marketing Techniques - Failte Ireland Webinar
Email marketing beats social media for conversion, retention, cost and ROI: the Direct Marketing Association 2015 survey cites an average of £38 (€53) return for every £1 spent on email marketing. Critically, unlike social media followers, your email list belongs to you, making it your most precious digital marketing asset.
Email marketing hasn’t gone away, but it has evolved. In this webinar, we bring you up to speed with the latest email marketing techniques, including how to:
- Build...
From: FailteIrelandTV
Related topics : using social media marketing / marketing through social media / social media tools list / digital media marketing
The Social Media ROI Conversation
We've all had that painful conversation with our boss
From: Scott Stratten
Related topics : social media roi
How to use social inspiration for real estate pros
Consistent social media posts can boost your web traffic, build trust within your local market, and get your name in front of potential leads. But spending hours crafting multiple social media posts every day isn't an option.
That's why we've built our useful real estate social media tool into our Pipeline ROI real estate and lending inbound marketing dashboards. Here's how to quickly post curated real estate industry content to Twitter and Facebook from the dashboard.
From: Pipeline ROI
Related topics : using social media marketing / social media marketing tools / social media tools / social media dashboard
PBS's Downton Abbey: What's the ROI of its social media?
Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN
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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?
This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...
From: Ragan Communications
Related topics : measuring social media roi / social media roi metrics / free social media training
Understanding ROI on Social Media Campaigns
Here's my presentation on understanding the ROI of SM campaigns. This was done as a part of my MBA class - MKTG 6226 (Social Media Marketing and Management) at the Schulich School of Business, York University. Hope you like it.
Do leave your feedback here or on my blog http://curiousadil.blogspot.com . Catch me on twitter - @M_Adil_Khan09
From: eyeofadil
Related topics : social media marketing for business schools / marketing through social media / manage social media
University of Cape Town Social Media Short Course
http://www.getsmarter.co.za/uct-social-media-short-course
Find out more about the UCT Social Media short course in this short video featuring interviews with Course Instructor Keri Paddock, and past students Nick Harding and Roxy Cameron.
This course teaches you how to gain a comprehensive overview of social media, with particular emphasis on "The Big 5" - Facebook, Twitter, LinkedIn, YouTube and Blogging as well as Google+ and Pinterest for your business.
During the online short course,...
From: GetSmarter
Related topics : social media courses / social media online reputation management / online reputation management strategy / online reputation management best practices / online reputation management course