Selected videos for topic: role of social marketing
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SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study
By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.
Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...
From: OMExpo
Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services
What role does social media play in marketing strategy?
Seth Goldstein, Co-Founder and CEO, SocialMedia.com
From: FastForward
Related topics : social media marketing strategies / marketing through social media / social media strategy
Search Engine Marketing: Understanding New Media and Social Media
Buy Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Driving Search Traffic to Your Company's Web Site
http://www.informit.com/store/product.aspx?isbn=9780132620451
Learn about how new media and social medial play a key role in your search engine marketing strategy -from Search Engine Marketing, Inc. LiveLessons Video Training: Driving Search Traffic to Your Company's Web Site.
From: OnWebMktg
Related topics : search engine marketing social media / social media marketing strategy / social media marketing companies / social media marketing sites
Social Market Foundation (SMF) - overview
They are a leading cross-party think tank, developing innovative ideas across a broad range of economic and social policy.
They champion policy ideas which marry markets with social justice and take a pro-market rather than free-market approach. Their work is characterised by the belief that governments have an important role to play in correcting market failures and setting the framework within which markets can operate in a way that benefits individuals and society as a whole.
In July 2012...
From: B2Bwhiteboard
Related topics : social marketing policy
Puneet Manchanda: Television vs. Social Media in Summer Games
Puneet Manchanda is a professor of marketing. His areas of expertise include business in emerging markets, strategy and marketing issues. How has social media changed the role of television in coverage of the Summer Games? He explained. More Michigan faculty experts on Rio Olympics: myumi.ch/JyVyj
From: University of Michigan
Related topics : social media marketing strategies
Social Marketing Conversions - Facebook Lead Ads
Christina Sottolano, Digital Buyer and Planner at The Halo Group, explains how Facebook's "Lead Ads' can play a role in your social media marketing strategy. To find out more about the Halo Group and see more of about our work visit us at:
http://thehalogroup.com/work/
From: TheHaloGroupNY
Related topics : social media marketing strategy / digital media marketing strategy
What role is Social Media or Mobile playing in your marketing strategies?
From: FastForward
Related topics : social media marketing strategy / marketing through social media
Dean Garth Saloner: Role of Social Media in Marketing
Dean Garth Saloner of the Stanford Graduate School of Business introduces the panel discussion on leveraging social technology to make a difference. The public session was part of the GSB marketing course, the Power of Social Technology. A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
From: Stanford Graduate School of Business
Related topics : social media marketing for business schools / marketing through social media
Robert Scoble: Role of Social Media in Marketing
Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
From: Stanford Graduate School of Business
Related topics : social media brand building / social media marketing ideas / marketing through social media / social media branding
Definition of Social Media with Michael Krisa & Julie Escobar
Fun interview with That Interview Guy Michael Krisa and Industry Writer Julie Escobar -- defining the role social media and marketing plays in real estate sphere of influence marketing. Learn more at http://www.prospectsplus.com
From: ProspectsPLUS
Related topics : social media marketing industry / marketing through social media