Marketing alcohol: Diageo interview

Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.

Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with...

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From: TheMarketerVideo

Related topics : social media marketing best practices / marketing on social network sites / social media marketing companies

Practical Guidelines For Social Media Marketing Strategies

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From: Robert Williams

Related topics : social media marketing strategies / marketing through social media

Practical Guidelines For Social Media Marketing Strategies

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From: tin villager

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8 Best Practices in Social Media Marketing

Paul Gillin, Chris Brogan and Marcy Cohen

Recorded January 2009

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From: Mike Lewis

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Learning Social Media Marketing: A Video Introduction Trailer

In his new video2brain workshop, marketing expert and author Dave Evans looks at how social media are changing the way marketing is done, which can be both exciting and frightening. He helps to take fear out of the equation by taking a hands-on, practical approach to the use of social technology in business. You'll learn how social media are different from traditional media, what makes users behave the way they do, and how to plan a social media marketing program and measure its results. The...

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From: video2brain

Related topics : free social media marketing courses / marketing through social media / social media help / social media social

Book | Marketing Social Change: Changing Behavior to Promote Health, Social Development, and

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This important book offers a revolutionary approach to solving a range of social problemsdrug use, smoking, unsafe sex, and overpopulationby applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and...

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From: Dante Ritchie

Related topics : marketing social change

Create a Dental Social Media Hub - SmartBox Web Marketing

Every dental practice needs a social networking central hub. Your website or blog? Learn how to select the best location in Patient Attraction Podcast 321.

For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.

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From: SmartBox Web Marketing

Related topics : social media marketing best practices / social media hub / social media networking websites / creating a social networking website

Kareo Marketing: Reputation Management

You’re a great physician. Let the world know. Get post-visit feedback from patients and harness the power of positive reviews to boost your image online using social media to spread the word.

Kareo Marketing is a fully integrated practice marketing and patient engagement module that helps your practice succeed because it provides automated marketing and front office tools to help you build your brand online and connect with patients. We make it easy for patients to find you, choose you,...

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From: Kareo

Related topics : social media marketing best practices

Practical Guidelines For Social Media Marketing Strategies

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From: Rev. Dr. Clifford Blake

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Practical Guidelines For Social Media Marketing Strategies

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From: Margiesrecomendations

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