Selected videos for topic: social marketing questionnaire
→ 1 Videos
Check also 7 Articles for this topic
Quantitative marketing research
Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place and Promotion.
As a social research method, it typically involves the construction of questionnaires and scales. People who respond are...
From: Audiopedia
Related topics : research articles on social marketing
1 Resources