Empower Hour Ep. 14, featuring Sherry Nouraini PhD

Welcome to the Empower Hour with Isabel Starck!

Join me as I interview Sherry Nouraini, Founder and President of Captive Touch a social media company specializing in digital marketing strategy, execution and management. Sherry applied her background and knowledge of scientific research to coaching business owners and traditional marketers in the art and science of social media.  She teaches Marketing via Social Media at University of California Extension, where a large proportion of her...

View more

From: Isabel Starck : Life & Business Coach

Related topics : social media marketing companies california / social media market research companies / social media management company / digital media marketing strategy / manage social media

WOW Local Marketing South Woodford London - Get Social Media Optimization Services Today!

WOW Local Marketing tells you why you need Social Media Optimization Services: You need Social Media Optimization to extend your brand reach as 67% of all Internet users who use social networks.You need Social Media Optimization because your potential customers will look for the products and services you offer and will look at what their friends purchased and availed of. Research shows that 46% of online users depend on social media when making a purchase decision. WOW Local Marketing provides...

View more

From: WOW Local Marketing

Related topics : social media marketing optimization services / using social media for marketing research / marketing through social media / social media consultant / social media social

Sydney Ideas Lecture: The Marketing Matrix

In the hands of the corporate sector, marketing is turning us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Professor Gerard Hastings from the University of Stirling argues it need not be like this. It depends on our collaboration; we can and must challenge it.

Professor Gerard Hastings is Professor of Social Marketing at Stirling, the Open University and L'École des Hautes Etudes en Santé Publique, Rennes. He is founder of the...

View more

From: SydneyIdeas

Related topics : social marketing research

Social Media ROI for Higher Education Marketing: AMA Presentation 2013

Higher education marketing conference presentation: Dr. James Vineburgh from TWG Plus and Joe Carlos from Morehouse College discuss how colleges and universities can utilize social media data for recruitment marketing, brand research, and enhanced customer service.

View more

From: TWG Plus

Related topics : colleges social media marketing / social media marketing roi / social media for market research / social media marketing services / social media branding

PhD Defense Presentation-Mechanical Engineering-Gatech

Recent advances in social media have profound technical and economic implications for innovative design. This research is motivated to investigate social network effects on product design with a focus on the interface of engineering design, viral marketing, and social computing. This dissertation envisions a new paradigm of design, called viral product design for social network effects. The research problem is formulated as identification of both an optimal product attribute configurations and...

View more

From: Feng Zhou

Related topics : social network design / online social networking marketing / social media and its implications for viral marketing / social media for market research / social media online marketing

Creating social marketing that engages and empowers (3/6)

*Apologies for poor audio quality* Part 3 of a six part series from the Australian Marketing Institute's Breakfast Seminar on creating social marketing that engages and empowers. Jason Dunstone, Square Holes Founder & MD, presents the market research perspective in pts1-3 followed by Clemenger BBDO's John Mclaren in pts 4-6.

View more

From: Mal Chia

Related topics : social marketing seminar

NEN Webinar #24: The things that entrepreneur needs to know before starting up

Learn about all that you need to equip yourself before taking the entrepreneurial plunge. Help yourself build a strong base to build a successful business.

Know your Expert:

Mr. Pravin Shekar

A start-up specialist: Relationships, Key Initiatives and Business. Honored with the "Market Research Emerging Leader" Award by the American Marketing Association.Launched krea, an India-centric panel research firm focusing on Healthcare and Youth.founded Dexterity Business Analysts, Dexterity KPO...

View more

From: Eclub India

Related topics : marketing social research association

Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.

In this video, she develops how companies can engage communities via social media...

View more

From: HEC Paris

Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media

The Value of Listening: Using Social Media to Understand Your Customers & Competitors

Dr. Lisa Klein Pearo, DBA earned her Doctorate in Business Administration in Marketing and her Master in Business Administration in General Management from Harvard Business School and holds a Bachelor of Arts in Economics from Yale University. She has done research and consulting in the areas of hospitality marketing, online marketing, and market research on consumer behavior in interactive environments.

View more

From: westedu

Related topics : using social media for marketing research

Using Adwords Tool For Market Research

The Google Adwords tool can be used as a resource for all sorts of things above PPC.

http://www.demondemon.com/2015/03/26/adwords-keyword-tool-used-for-market-research/

Content research

Competition analysis

Seasonality and market fluctuation intelligence

Hashtag (#tag) choices

Used correctly it's a tool that can push you ahead on PPC, social media marketing and SEO.

View more

From: Paul Rone-Clarke

Related topics : using social media as a market research tool / using social media for marketing research