MARCOM 2010: Social Media Performance Measurement: Strategy, Tactics, Tools
Mike Kujawski, CEPSM, and Nicholas Charney, Indian and Northern Affairs Canada (INAC), impart their expert knowledge of social media within the context of Public and Not-for-Profit sector marketing communications. They stress the need for organizations to understand the "why" and be clear on desired outcomes before jumping into the deep end of social media...and drowning! Useful online monitoring and measurement tools identified and discussed. Purchase DVD of entire session from...
From: Raymond Soo
Related topics : social media measurement tools / social media monitoring tools / social media marketing tool / monitoring social media
Government Offices on Social Media - TOI
Government Offices on Social Media
As the government adopts social media platforms in a big way, the home ministry is on top when it comes to number of Twitter followers among all the union ministries, while external affairs ministry has the maximum number of Facebook likes.
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From: The Times of India
Related topics : government social media / manage social media
Imani Cheers talks about unplugging from social media
For more information, CCTV spoke to Imani Cheers, assistant professor of Media and Public Affairs at George Washington University about the effects of social media and ways to pull the plug.
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From: CGTN America
Related topics : social media public affairs / social media information
T.J. Kelly on Social Media and The Impact of Storytelling
Social media marketing expert TJ Kelly has worked with some of the biggest clients in the world (eBay, HP, Charles Schwab). Here he shows journalists, educators and public affairs experts how to use the same strategies to engage their communities.
From: Berkeley Advanced Media Institute
Related topics : social media impact on marketing / social media impact on education / using social media marketing / social media social
PR Public Relations ORM SEO Social Media Consultant Joel Leyden
Joel Leyden, CEO of the Leyden Internet Marketing, Digital PR ORM SEO Group talks about how New Media and social networking is changing public relations, public affairs, branding, marketing and crisis communications.
From: Israelbeach
Related topics : social media public relations / social marketing public relations / seo and social media / orm social media / social media in pr
26 Online Social Media Campaign, Nonprofit - City of Pearland Public Affairs Department
City of Pearland Public Affairs Department (Pearland's New Communication Tools)
From: AMA Houston
Related topics : social media public affairs / social media campaign
Foreign Affairs LIVE: Digital Power: Social Media & Political Change
Popular protests from Tunisia and Egypt to Bahrain and Libya have shaken the Middle East's established order to its roots. Are they evidence of the political power of social media? Have the internet, Facebook, Twitter, and other innovations ushered in a revolutionary new era in global politics?
Watch the discussion with new media guru Clay Shirky, Anne-Marie Slaughter, former director of policy planning at the State Department, and Editor Gideon Rose. Foreign Affairs magazine hosted this...
From: Foreign Affairs
Related topics : social media changed politics / internet social media policy