Selected videos for topic: social media and technology
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Social Media Technology's Impact on the Election Process
From the City Club of Chicago: A panel discusses the various forms of social media and how these are changing the traditional methods of campaigns communicating with voters. What is the impact on democracy and the nation, when political candidates segment their messages to separate voters by gender, age, race, income and geography?
From: IllinoisChannelTV
Related topics : social media impact on political campaigns
TechXpla Webinar : Social Media Marketing for B2B Technology / IT Industry
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers but waits to deliver against their more sophisticated needs.
In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data and first generation social campaign technologies just weren’t delivering.
Marketers are seeing a...
From: Tech Xpla
Related topics : b2b social media marketing / social media marketing campaign / marketing through social media
Radha Basu -- "Mobile Technology and Social Media"
The adoption of mobile devices and the use of social media are both growing quickly around the world. In emerging markets, mobile devices are now used for telemedicine, banking, education, communication, and more. These developments give rise to new ethical challenges. Who should address these concerns? In this brief video, tech entrepreneur and professor Radha Basu argues that the debate should include the manufacturers of mobile devices and the app developers, but also the young people...
From: Markkula Center for Applied Ethics at Santa Clara University
Related topics : using social media marketing
2. Measuring The Social - Advertising Potential
Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.
Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.
Networked...
From: NetworkedInsights
Related topics : social media advertising companies / social network marketing companies / social media marketing companies / social media help / social media branding for business
InfoAnalytica - A Business & Management Consulting Company
infoAnalytica - a social media marketing company, provides research and analysis, sales and custom lead generation and content development services for global customers. infoAnalytica has extensive expertise in Business Research and Analysis, Financial Research and Analysis, Social Media Solutions, Marketing and Technology Consulting and Content Development.
Visit: http://www.infoanalytica.com
From: infoAnalytica
Related topics : social media market research companies / social media marketing companies / social media marketing consulting / social media management company / social media analysis
Digital and Social Media Marketing MOOC - #passion4digital - iversity.org
https://iversity.org/en/courses/digital-and-social-media-marketing Learn about Digital and Social Media Marketing from the #passion4digital community developed by five universities a digital marketing recruitment agency and a global community of collaborators.
Meet the http://mastersindigitalmarketing.org academic team:
Salford Business School, University of Salford:
Dr Aleksej Heinze;
Dr Fletcher Gordon;
Dr Rashid Tahir;
University of Lodz:
Dr Bartosz Kalinowski;
Dr Kurzyk Bartłomiej;...
From: Salford Business School
Related topics : digital media marketing courses / social media marketing agency / social media marketing for business schools / social media agency
Is Big Data Just a Buzzword?
Big Data isn't just a buzzword, but the next big technological shift, similar in scale to Social Media and the www itself. This abridged version of the video has examples from policing, social media and Netflix to explain the importance of Big Data.
From: fliptoptv
Related topics : social media and technology
Michael Furdyk: Open Education: Future-friendly schools
Michael Furdyk's vision of the future is what he calls the porous classroom - where the world can flow in to give students access to a diversity of ideas, resources and people. Beyond providing context to curriculum, Furdyk believes technology can build empathy by connecting students with their global peers and by facilitating conversations about current issues and shared concerns -- conflicts on the ground, social issues and environment. And for teachers, the "future-friendly school" model...
From: Pull: How Technology is Changing the Conversation
Related topics : social media issues in schools / using social media
How Banks Are Using Social Media
Tom Coombes, CEO of financial technology PR firm, Cognito, takes a look at how social channels are moving to the forefront in institutions' communications strategies.
From: WallStreetandTechTV
Related topics : pr firms social media / using social media for pr / social media firm
Social Media for Hotels / Hotel Website Design
Learn the facts about social media for hotels and exactly how much traffic it brings to your website. How much time do you spend managing your social media? are you doing it correctly?
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From: Pebble Design
Related topics : best social media website design / social media websites / manage social media