Format of the Future: Will it Come from Social Media? MIPFormats 2013

Audiences are actively sharing and commenting on every aspect of content today. Will this fully engaged audience be at the heart of the next big format of the future? Or is this beginning to happen already? Hear from industry experts on the format business' evolving relationship with technology.

Moderator: Olivier Gers, Industry Consultant / former CEO Endemol Worldwide Brands, UK @oliviergers

Speakers

Virginia Mouseler, CEO, The WIT, Switzerland @TheWitFreshTV

Rhys Noelke, VP Business...

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From: mipmarkets

Related topics : social media brand management / social media audience engagement

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Taught by Prof. David Rogers, Faculty at Columbia Business School, this program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

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From: EMERITUS

Related topics : digital media marketing plan / social media marketing for business schools / social media marketing plan / social media plan

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5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today's RBDR: 1) To measure social media ROI across channels, Simply Measured's Uri...

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From: RFL Communications, Inc.

Related topics : measuring social media roi / social media today / social media marketing tools / social media audience engagement

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