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19 selected videos
SM Becomes #1 Tool for Marketers' Launches | RBDR
December 7th, 2016. Today on RBDR:
1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. (Link to this story: http://www.bandt.com.au/marketing/74-marketers-focus-social-media-launching-new-products)
2) Ray Poynter addresses "why" online communities are so strongly and rapidly becoming a preferred research tool in client research -- and what might the future look like for use of communities.
RBDR is sponsored this week by Symmetric...
Related topics : using social media as a market research tool / search & social media marketing
Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)
RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.
Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI's study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for...
Related topics : using social media for marketing research / social media listening platforms / social media marketing companies / social media help / marketing through social media
SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)
Today on RBDR: 1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing. 2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards. 3) Media Rating Council issues its Social Media Measurement Guideline V1.0.
Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and...
Related topics : social media vs traditional marketing research / social issues in the media today / social media measurement / search & social media marketing
Social media guru Perry Marshall; SAS helps launch MR & Analytics Master's degree (RBDR--11/13/2013)
Today: 1) Social media guru Perry Marshall tells RBDR about his new book, "80/20 Sales and Marketing," and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master's program in marketing research & analytics.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Related topics : social media analytics market research / social media marketing master's degree / social media marketing tools / social media and technology tools for research / social media today
5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)
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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today's RBDR: 1) To measure social media ROI across channels, Simply Measured's Uri...
Related topics : measuring social media roi / social media today / social media marketing tools / social media audience engagement
CMOs, Duke Fuqua School, American Marketing Association, Big Data, Social Media (RBDR--3/13/13)
Today:
1) The semi-annual CMO survey from Duke's Fuqua School of Business and the American Marketing Association has insights about the impact of digital marketing, plus dilution of market research and marketing spending in the coming year.
2) An executive who has worked with federal agencies on technology solutions believes that the federal government is ignoring the value of Big Data.
3) Four social media analytic services you may be unaware of that have great metrics...
Related topics : social media marketing for business schools / social media marketing agency / social media today / digital media marketing agency
6 Tweet types; social media users: our info misleading; $75,000 can buy happiness (RBDR--2/24/2014)
Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Today: 1) The Social Media Research Foundation and Pew Research Center study says there are at least six distinct types of Twitter messages, each with a distinct shape if you view them like an aerial photograph. 2) Alexandra Fry on Phys.Org blogs about a 34-person social media study...
Related topics : 6 types of social media users / research social media / social media today / social media blogs
Research Business DAILY Report--1/16/13 (Retailer Social Media Use, Lenny Murphy, David Santee)
Sponsored by Socratic Technologies (http://www.sotech.com): Turn insights into action using
proprietary tools and methodologies that tackle marketing complexities so you can make confident decisions.
Today: 1) Speakers at the National Retail Federation Conference advise their members to engage in social media even if they can't measure its ROI. 2) Insights Innovation Chairman Lenny Murphy has a $20,000 prize in its second annual competition to discover the best business intelligence...
Related topics : using social media as a market research tool / measuring social media roi
Social media better than focus groups? Microsoft cookie plan. Tweet profiling (RBDR--10/17/13)
Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft's plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Related topics : using social media as a market research tool / using social media for marketing research / social media marketing plan / social media plan
Research Business DAILY Report--11/21/12 (Social Media, Facebook, Market Research Hires)
Sponsored by CoolTool (http://www.cooltool.com), a free, open cloud platform for market researchers and consumer knowledge/insights professionals
Today: 1) New social media inaccuracies raised. 2) Facebook releases ROI for several clients. 3) New research leadership at Country Music Association and Buffet, Inc. 4) And the winner of the "Bob's Beard Contest" is...
Related topics : social media for market research / marketing social research association / marketing through social media / social media platforms for business / social media report