BLC Education Conference: Rahaf Harfoush - Yes We Did - Social Media in branding

A video of a presentation given by Rahaf Harfoush outlining the Obama campaign´s mastery of social media, a talk featuring information from her book YES WE DID. How Social Media in brand supported the Obama Campaign in 2008).

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From: NovemberLearning

Related topics : social media branding book / social media education conference / social media social

Likeable Social Media - Book Trailer

Yes, you do have to be liked by everyone! In Likeable Social Media, Likeable Media CEO Dave Kerpen reveals the 18 strategies to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. Because Like is the new link! To order your copy: www.likeablebook.com.

Likeable Social Media Book: http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=sr_1_1?s=books&ie=UTF8&qid=1339685919&sr=1-1

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From: McGrawHillPro

Related topics : new social media sites like facebook / social media branding book / social media engagement

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

Buy product here: http://www.informit.com/store/product.aspx?isbn=0789747278

Erik Deckers teaches you how to use social media to build a great personal brand--and a great career; the subject of his book entitled, Branding Yourself: How to use social media to invent or reinvent yourself.

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From: Que Publishing

Related topics : brands using social media / social media branding book

Keynote Highlight: Creating a Social Media Strategy for Your Organization

In speaker Jennifer Fong's Keynote "Boost Your Brand with Social Media" she highlights the advantages of social media, and how to use it to reach organizational goals. In this clip from her keynote, she explains the basic elements needed to create your organization's social media strategy.

To book Jen for your next event, visit her website at http://jenfongmedia.com.

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From: Jennifer Fong

Related topics : social media branding strategy / organizations using social media / social media basics / social media websites

Expert Interview: Social Media Marketing with Jason Falls

In his expert interview with ReachLocal (http://www.reachlocal.com), author, consultant and social media strategist Jason Falls (http://www.socialmediaexplorer.com) discusses his book No B.S. Social Media, and how small and local businesses can implement social media marketing and measure it to drive leads for their business. He discusses the business drivers for social media marketing, including brand awareness and online reputation management.

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From: reachlocal

Related topics : social media marketing small business / social media online reputation management / social media brand management / social media expert / social media reputation management

Breaking News about the New book on Personal Branding and Social Media. How to market yourself

People like Oprah and Richard Branson have paved the way showing how people can become brands. On the wave of this trend of personal branding " The Book How to market the real you using social media, by author Penny de Villiers, was launched today giving ordianary people the tools to promote themselves, improve their careers and connect with the right people.

www.introducingu.com

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From: Penny De Villiers

Related topics : social media marketing book / social media branding book / new trends in social media marketing / social media marketing news / social media marketing tools

The Art of Social Media Power Users featuring Kim Garst, Guy Kawasaki, and Peg Fitzpatrick

Guy & Peg welcome +Kim Garst as their power user guest. Kim is CEO of Boom Social and an entrepreneur, social media & personal branding strategist & business coach as well as a Forbes TOP 50 Social Media Influencer. Kim has a very large, engaged fan base and we're excited to find out how this social media power user manages it and what works for her!

Kim is just about to release her book Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media...

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From: Guy Kawasaki

Related topics : social media power / top social media websites for business / social media brand management / social media strategist / manage social media

James Kane on Loyalty, Brand Complacency & Social Media

Book author and leading researcher on the science of loyalty, James Kane, spoke with Tactics following his General Session keynote at the PRSA 2015 International Conference in Atlanta. Here, he discusses social media measurement, brand complacency and the value of relationships. Read more on Kane in the December 2015 issue of Tactics: http://bit.ly/1YxVfhT.

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From: PRSA National

Related topics : social media branding book

Gary Vaynerchuk - Social Media, Marketing & Personal Branding Guru

Known as the Social Media Sommelier, Gary Vaynerchuk is has become one of the most popular and best-known social media and personal branding experts out there. Gaining notoriety from the successful attempt to grow a family-owned wine business, Vaynerchuk utilized various online social media marketing techniques to draw impressive amounts of attention to the wine industry and his video blog, Wine Library TV. His unpretentious style, partnered with an unconventional approach to brand-building and...

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From: Speakers' Spotlight

Related topics : social media marketing guru / social media branding for business / social media blogs

B2B Social Media Book

What's the one-liner on my new book about social media strategy for unsexy industries: B2B social media. The book is about digital brand strategy. The key points are: 1. Social media is disrupting industrial products companies. 2. Social media strategy for B2B companies is different from B2C. 3. Social media needs to be grounded in the business strategy.

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From: Peter Thomson

Related topics : b2b social media strategy / social media branding for business