Why do PR and social media work?

http://unknowntoexpert.com | There are many sceptics who think there’s no value in spending time on public relations (PR) strategies and creating social media content. However, Catriona’s success stories tell otherwise. The bottom line is, PR and social media is greatly effective at promoting your personal brand and business.

In this video, leading PR and social media expert Catriona Pollard speaks about the thought process behind PR and social media, and why these tactics work.

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From: Catriona Pollard

Related topics : social media in pr / social media press release template / social media promotion strategy / social media tools list / social media expert

Online Communities Change the World - multichannel marketing and digital consumers - Speaker

http://www.globalchange.com Impact of social networking and social media on marketing strategy and brand development. YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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From: Patrick Dixon Futurist Keynote Speaker for Industry Conference

Related topics : social media network marketing / social media marketing strategy / social media marketing agency / social media marketing websites / digital media marketing strategy

Clinique: Optimising new channels of communication to get closer to the consumer

According to New York-based Luxury Lab, Clinique is number one in its "Digital IQ Index of Beauty brands". The index quantifies the digital competence of 4 beauty brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

In this presentation Emily Culp, VP Global Digital Marketing for Clinique shares how Clinique leverages search, social media and mobile to help them identify consumer insights, consumer trends, incorporate feedback on...

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From: KGSglobal

Related topics : luxury brand social media marketing / social media branding strategy / social media marketing websites

What's your social marketing strategy? Make a move toward marketing and branding your business.

Full Scale Marketing and Branding. We enlist traditional marketing strategies as well as online and social media campaigns to win solid results for our clients.

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From: PRsmartLA

Related topics : social media marketing strategies / social media online marketing / social media marketing campaign / social media branding strategy / marketing through social media

Thank God for Tony Romo by Michael Molthan

Michael Molthan shares his feelings about the great Tony Romo Comeback from Club 8 Dallas. What did you think about the Cowboy Game?

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

Let Michael Molthan Founder/Owner of M2 Social...

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From: M2 Social Media Productions

Related topics : luxury social media strategy / luxury brand social media marketing / social media audience engagement / social media branding strategy / social media help

CNN on Managing and Optimizing Social Strategies with Spredfast

London Brown of CNN discusses how the Spredfast Social Relationship Platform has helped CNN centralize, manage and optimize all their branded social media programs, how social is impacting their business and the future of social business in building better relationships with audiences.

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From: Spredfast

Related topics : social media impact on business / social media brand management / social media platforms for business / social media optimization strategy / manage social media

The Social Media Imperative in Banking - Clara Shih

Clara Shih, CEO and Founder of Hearsay Social, tells attendees at The Financial Brand Forum 2016 how social media channels must be integrated into their growth strategies.

The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer...

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From: TheFinancialBrand

Related topics : social media branding strategy

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track. Read more at: http://www.entrepreneur.com/video/240295

Related: 11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions http://www.entrepreneur.com/article/235596

Watch more videos at: http://www.entrepreneur.com/video

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From: Entrepreneur

Related topics : social media branding strategy

SMMN 2014

The greatest social media marketing conference ever to be held in Nigeria. Attendees will rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities. This A-class event will have in attendance top government functionaries, Captains of Industry, top personalities in different industries, CEOs, Directors of companies, decision makers, influential personalities, social media personnel, highly ranked...

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From: Tradersball Company

Related topics : social media marketing trends 2014 / social media in government conference 2014 / social media tips / social media media

20150606 Burberry - Social Media Strategy to Enhance Brand Equity

Burberry - Social Media Strategy to Enhance Brand Equity

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From: Karel Cardona

Related topics : social media branding strategy / social media social