Social Marketing - Gartner For Marketers

Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.

How we define this key initiative?

Social marketing is a strategy that uses social media to listen to and engage customers, and to cultivate brand advocates. It can shorten product development cycles, boost innovation and increase conversion rates.

Free research: http://www.gartner.com/marketing/digital/research/social/

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From: Gartner For Marketers

Related topics : using social media for marketing research

Jorge Guerra: Broker Tips To Create a Successful Social Media Campaign

A social media marketing campaign increases your company’s value proposition to consumers and agents. For instance, use LinkedIn to connect with past clients as well as agents and brokers from other companies. For your current sales staff, create a marketing package that solidifies your brand and gives agents free content to share in their social circles. Watch the video for more tips.

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From: FloridaRealtorsTube

Related topics : social media marketing campaign / social media marketing companies / social media tips / social media companies / social media content

Social Media Content Marketing South Africa

Social Media marketing is a growing tool for business in building your brand and connecting with clients. It is no longer something you do when you have time. Where there is attention, there is opportunity to connect. This video explores some key stats on the growth in South Africa, and an intro to my services.

Follow me on:

SoundCloud: https://soundcloud.com/advanwyk

WordPress: alistairvanwyk.com

Twitter: @alistairvwyk

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From: Alistair Van Wyk

Related topics : social media marketing tool / social media marketing business opportunity / social media marketing services / social media branding for business / social media social media

Social Media Marketing Course at KSU

Do you use social media? Whether you represent a small business or a larger company or are looking to brand yourself online, this course includes an in-depth look at a range of social media platforms, SEO basics, finding influencers, content creation and measuring success. You'll learn about Faceook, Twitter, LinkedIn, YouTube, Google+, Vimeo, Pinterest, Instagram, blogging, podcasting and more. Interested? Visit http://ccpe.kennesaw.edu/technology for more on our programs.

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From: College of Continuing and Professional Education at KSU

Related topics : social media marketing small business / social media courses / social media marketing companies / social media basics / social media content

Online Communities Change the World - multichannel marketing and digital consumers - Speaker

http://www.globalchange.com Impact of social networking and social media on marketing strategy and brand development. YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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From: Patrick Dixon Futurist Keynote Speaker for Industry Conference

Related topics : social media network marketing / social media marketing strategy / social media marketing agency / social media marketing websites / digital media marketing strategy

Measuring Social Media Success - Video from Socialize Toronto 2012

Alan K'necht - Founding Partner, Digital Always Media (Moderator)

@aknecht

Richard Zwicky - Chairman, BlueGlass Inc.

@rzwicky

Marty Weintraub - President, aimClear

@aimclear

Jacques Warren - CEO, WAO Marketing

@jacqueswarren

Sean Moffitt - Managing Director, Author, Chief Architect, Wiki Brands

@seanmoffitt

Michael O'Connor Clarke - VP, Digital Media, Media Profile

@michaelocc

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From: Digital Always Media

Related topics : measuring social media success / social media brand management / social media branding / digital media marketing

Radian6 Webinar: 7 Sure Signs Your Social Media Strategy Will Fail (& How To Fix Them)

For more information on social media for business and to sign up for upcoming webinars visit http://www.radian6.com/

Success may be hard to predict, but failure is actually pretty easy... especially when it comes to social media. Getting ahead in the social world requires more than desperately creating content, finding a great listening tool, or on-and-off engagement. You need to build a likeable and trusted brand.

In this insightful webinar with Rohit Bhargava, author of the newly published...

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From: radian6

Related topics : free social media tools for business / social media branding for business / social media listening tools free / social media information / social media content

Viral Marketing Secrets & Social Media Marketing Strategies from Reality TV.mov

http://www.buildatribe.com Mason Duchatschek, co-author of Sales Utopia shares social media marketing strategies and viral marketing secrets he learned from an interaction with a reality tv star. You can use the ideas in this video for mobile marketing, internet video marketing, internet branding and online marketing promotion.

Buildatribe.com social media marketing consultants are headquarted in the St. Louis, Missouri (USA) area and comfortably serve companies in English speaking countries.

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From: buildatribe

Related topics : social media marketing strategies / social media online marketing / using social media marketing / social media marketing companies / social media promotion strategy

Campbells Soup on Organizing and Aligning Social with Spredfast & Building Meaningful Relationships

Adam Kmiec from Campbells Soup shares how Campbells is organizing and aligning corporate social media strategy on the Spredfast Social Relationship Platform, how the brand is focusing on consumer relationships and the future of social business being an integral part of the Marketing mix.

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From: Spredfast

Related topics : social media branding strategy / social media platforms for business / social media marketing strategy

SWIB Lukasz Porwol - Brand Reputation Tracking Using Multiple Social Networking Platforms

The proliferation of Social Media analytic tools in recent years opens new opportunities for businesses to reconnect with their customers. Many current solutions explore existing APIs and export vast amounts of data without any extra effort put into consolidating relevant data from multiple sources. In this talk, we elaborate on the use of Semantic Web technologies to integrate data from wellestablished social networking platforms in Social Media Linked Data Space (SMLDS). We discuss how to...

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From: Studia nových médií

Related topics : social media analytics tools open source / social networking platform open source / reputation on social media