Bash Boards Launches 'Your Deck. Your Story' PR Campaign May 2014.

The PechaKucha presentation highlights the goals, objectives, strategies, and tactics for Bash Boards' public relations campaign. The campaign goals include creating a social media presence, establishing a dedicated website, and hosting a pre-launch event. The presentation also includes secondary and primary research. Secondary research shows Bash Boards' primary target audience is skateboarders between the ages of 12 and 17. Bash Boards surveyed 102 skateboarders in Orlando, Knoxville,...

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From: Paula Kelly

Related topics : social media audience research / online social media websites / social media campaign

Social Media Visibility/Exposure Tracking Tools

g3nius Social Media Consulting (http://g3nius-smc.com) has your back, guys. One of the biggest questions I get is "What's the ROI?" or "How do we track a campaign?" or "What metrics can you give me throughout our Social Media Engagement?".

Fear no more; Gabriel Gonzalez, CEO & Founder of g3nius is here to spill the proverbial beans! Watch the video and learn about the valuable tools that can be used on a daily basis to track a brand, topic or company's exposure across the web. The links for...

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From: g3niusSMC

Related topics : social media tracking tools / social media metrics tools / brands using social media

Shorenstein Center Workshop: Using Social Media to Launch Your Campaign or Organization

Nicole Rogers and Morra Aarons-Mele

October 5, 2010

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From: Harvard University

Related topics : organizations using social media

Social Media Quick Tips: Adding the Hootlet Extension to Your Browser

In this episode of Social Media Quick Tips, Danielle Cormier talks about adding the Hootlet Extension to your web browser. Find out why it's such an amazing and valuable tool that can truly help you with your marketing.

Learn more about social media marketing: http://blogs.constantcontac...

Want to get started with email marketing or running social campaigns? Sign up for a free trial at http://constantcontact.com

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From: Constant Contact

Related topics : free social media marketing tool / marketing through social media / social media tips / social media help

"Social Media Metrics" - Thoughtful China

www.thoughtfulchina.com

The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.

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From: ThoughtfulChina

Related topics : social media platforms in china / advertising internet marketing media online / social media marketing campaign / social media metrics

How To Quickly Measure/Track Social Media ROI

Measuring the value of social media is a key challenge for businesses and marketers alike. SocialMotus tracking campaigns makes tracking conversions easy. Simply create your tracking campaign and assign any message sent through SocialMotus to a specific tracking campaign. SocialMotus will then aggregate the results of all the posts within each campaign. Now you can have in your hands a range of statistics from what messages drive the most engagement, to how it has helped you achieve your...

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From: socialmotus

Related topics : measuring social media roi / social media tracking tools / social media analytics tools / social media marketing tools / social media help

Thornton Academy students build self esteem through social media page

WMTW's Meghan Torjussen talks to high school students about a positive social media campaign aimed at helping build up fellow classmates and talk openly about body image.

Subscribe to WMTW on YouTube now for more: http://bit.ly/1lLKmoE

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Like us: http://facebook.com/wmtwtv

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Google+: https://plus.google.com/+WMTWNews8

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From: WMTW-TV

Related topics : student social media / social media campaign / social media help

TEDxGeneva - Claudia Gonzalez - Social Media For Social Change

TEDxGeneva -- Claudia Gonzalez

Social Media For Social Change

Head of Marketing of The Global Fund to fight AIDS, Tuberculosis and Malaria, where she manages the Born HIV Free campaign that aims to eliminate the transmission of HIV from mother to children by 2015.

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About TEDx

In the spirit of ideas worth spreading, TED has created a program called TEDx.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call...

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From: TEDx Talks

Related topics : social media changed marketing / marketing through social media / manage social media

Bud Light #UpForWhatever slogan mishap generates social media backlash

Anheuser-Busch has apologized after a new slogan, part of the company’s #UpForWhatever Bud Light campaign, gained harsh criticism after spreading across social media this week.

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From: WTNH News8

Related topics : social media criticism / social media campaign

Berkshire Media - Social Media Analytics

Sketch Post is proud to have produced this video for Berkshire Media.

Berkshire Media is a fast growing social analytics firm founded by engineers, marketers and communication strategists on the premise that the best communication strategies are built through data-driven campaigns. http://www.berkshiremedia.com.my

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From: Sketch Post

Related topics : social media analytics / social media marketing firm / marketing communications social media / social media firm / marketing through social media