Go Mobile: Locationbased Marketing, Apps, Mobile Optimized Ad Campaigns, 2d Codes,

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Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns.

This book will help readers understand the different mobile media platforms, learn how to us Sms for business, incorporate 2d and Qr Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more.

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From: Connie Field

Related topics : mobile media marketing / social media marketing campaign steps / social media platforms for business / social media sites for business owners / social media marketing tools

Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Speakers:

Helen Margetts (OII), Iain Dale, Andrew Rasiej, Matthew McGregor

The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media.

Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of election campaigns in reaching out directly to grass-roots...

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From: Oxford Internet Institute, University of Oxford

Related topics : social media impact on political campaigns / successful social media campaign / universities using social media

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GAJO - Social Media Audience Targeting Platform

Find your target audience on social media quickly and easily. The Gajo platform identifies the most relevant audience segments for brands on various social media channels, enabling companies to target these audience segments with highly relevant and personalised advertising.

This technology builds on human language processing and machine learning capabilities to identify content that contains expressions of purchase intent and switch intent as well as other signals relevant to specific...

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From: ADAPT Centre

Related topics : social media audience segmentation / social media advertising companies / social media branding / social media social

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