"How Durex Dominates Social Media in China" - Thoughtful China

Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with...

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From: ThoughtfulChina

Related topics : successful social media campaign / social media promotion strategy / social media marketing strategy / using social media marketing / social media content

Social Media and Participatory Culture

A short visual essay which briefly examines the role social media has played on creating and maintaining a participatory culture with regards to the music industry.

Visual Essay project for University of Strathclyde module: Living, Learning and Working in the Context of the Digital Economy

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From: Ella Watson

Related topics : social media culture

North Carolina | Dept. of Cultural Resources: Social Media Archiving and Access Program

State agencies face low barriers to entry when it comes to social media because joining is free and simple. Thus many state leaders are quick to create a social media presence without realizing they are also sometimes required by public records law to archive and make accessible all social media records. North Carolina is a state that has been an early adopter of social media technologies, and it has been proactive in creating guidelines for state workers and a streamlined web harvesting...

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From: CSGovts

Related topics : adopting social media

Social Media Delivered: Our Core Values

Social Media Delivered has four core values, which our company culture is founded upon.

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From: Social Media Delivered

Related topics : media and social values

Impact of Social Media

Hi All!! Today we will be discussing the impacts of social media on our culture and how we should responsibly navigate these sites.

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From: Speak Up For Her

Related topics : social media impact on culture / all social media sites / social media today

How Social Media Has Changed Customer Service

In this video Michael Stelzner interviews Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

You'll learn what you need to know to create a strong customer-service culture on social media.

After you watch the video, be sure to check...

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From: Social Media Examiner

Related topics : social media services / social media rules of engagement / social media help / social media report / social media social

Remembering Maya Angelou Through Social Media | Mashable

Across social media, people are sharing the prolific work of the late Maya Angelou.

What words from Dr. Angelou are you inspired to share?

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From: Mashable

Related topics : mashable social media / social media news

Influencer10 Conference: Jennifer Preston on Influence in Journalism (The New York Times)

After expertly moderating the Influencer10 Conference panel "The Conversation: Building Beyond the Moment | Trending Topics on the Cultural Landscape", Jennifer Preston (Social Media Editor for The New York Times - @NYT_JenPreston) chatted with Served Fresh about influencer culture, social media and the evolution of an institution taking bold steps in uncertain times. Her insights on working in social media at The New York Times (giving us a peak into the newsroom) is enlightening and...

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From: Served Fresh Media

Related topics : nyt social media editor

Car Buyers Test-drive Dealers On Social Media - TOI

Car Buyers Test-drive Dealers On Social Media

According to the 2013 Automotive Social Media and Reputation Trend Study, forty-three percent of car buyers said they would use Facebook to search for a local dealership.

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From: The Times of India

Related topics : social media car buyers / social media reputation management / reputation on social media / manage social media / using social media

The Negative Effects of Social Media Culture on Children

The Negative Effects of Social Media Culture on Children

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From: Justin Hoyt

Related topics : negative effects of social media