Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.

In this video, she develops how companies can engage communities via social media...

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From: HEC Paris

Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media

Mashable Social Media Day Chicago 2014: B2B Marketing Panel

* (Moderator) Steve Krull -- CEO, Be Found Online

* Grant Crowell - Video Strategist & SlideShare Manager, CDW

* Adam Bleibtreu -- CMO, Creative Circle

* Emily Krebs - Small Business Account Representative, T-Mobile

* Colleen Dunn - Community Manager, Rockit Ranch Productions

http://mashable.com/smday/

Recorded at Rockit Bar & Grill in Chicago on June 30. 2014.

Mashable's annual Social Media Day in Chicago! Mashable launched the event in 2010 for fellow social media enthusiasts, and as a...

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From: Grant Crowell

Related topics : social media marketing events 2014 / social media online marketing / marketing through social media / manage social media / social media media

Social Media and Consumer Culture

This video is about COMM308_Production Project 1

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From: Anna Freund

Related topics : social media culture

SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study

By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...

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From: OMExpo

Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services

Diddy Says Social Media Coonery Is Killing Hip-Hop Culture

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From: Rap Life

Related topics : social media culture

Pete Cashmore On Social Media Day 2011

Mashable CEO Pete Cashmore talks about Mashable's Social Media Day. The event is a celebration of the technological advancements that allow us to interact with real-time information, communicate from miles apart and have our voices be heard.

Social Media Day is on June 30th, 2011!

Visit http://www.meetup.com/Mashable/ to find a meetup near you! http://www.mashable.com

LIKE us on FACEBOOK: http://facebook.com/mashable.video

FOLLOW us on TWITTER: http://twitter.com/mashablevideo

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From: Mashable

Related topics : mashable social media / social media news / social media information

Gary Vaynerchuk: Why ROI Matters for Social Media

Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are "clowns" -- what really matters is driving ROI. http://www.mashable.com

LIKE us on FACEBOOK: http://facebook.com/mashable.video

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Mashable is the leading...

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From: Mashable

Related topics : all social media sites / social media roi

How Brands Are Solving Social Issues With Social Media

On this episode of Behind the Brand, Bryan Elliot talks to former big ad agency Creative Director turned author Simon Mainwaring about the concept of using social media to tell a brand story and architect a community. http://www.mashable.com

LIKE us on FACEBOOK: http://facebook.com/mashable.video

FOLLOW us on TWITTER: http://twitter.com/mashablevideo

FOLLOW us on TUMBLR: http://mashable.tumblr.com

FOLLOW our INSTAGRAM: http://instagram.com/mashable

JOIN our circle on GOOGLE PLUS:...

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From: Mashable

Related topics : brands using social media / social media branding / social media news

Sexualisation of females through pop culture and social media

My proposal for the essay assignment for CT 280: Popular Culture and Meaning

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From: Josh Adesina

Related topics : social media culture / social media proposal

Ed Bice: Social Media Translation: Real-Time Media, Network Culture and the Translator

This is the first lecture given by Ed Bice, CEO of Meedan, as part of a translation workshop held by the House of Translation, AUC, and the National Center for Translation, Egyptian Ministry of Culture.

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From: AUC

Related topics : social media network