INSEAD and Digimind: A Top Business School's Social Media Strategy

We recently spoke with Dov Campbell, Online Communications Manager at INSEAD, one of world's leading and largest graduate business schools with campuses in Europe, Asia, and the Middle East. Dov's role is to help define and oversee INSEAD's social media strategy. Here he takes us through how social media is affecting his business and how using a social media monitoring tool is really improving their strategy and helping them engage with their community in a more targeted, productive way.

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From: Digimind

Related topics : business using social media / social media strategy / social media monitoring tools / social media management tools / social media help

Marla Altberg on social media contests

Marla Altberg, CEO of Ventura Associates International, shares how to use social media promotions to build audience engagement.

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From: Monique de Maio

Related topics : social media audience engagement / internal social media / using social media

Four Questions to Ask Before Engaging in Social Media Marketing

http://www.facebook.com/DigitalMediaMaven I am the Digital Media Marketing Director for Fonville Morisey Realty in Raleigh, North Carolina. Often times I'm asked the question, "How do I get started?" I tell our Agents, Brokers, and Representatives that before engaging in social media marketing for business there are several questions to ask. In this video I hone in on four of them. Take a look and let me know what you think in the comments below. Thanks!

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From: Lisa Sullivan

Related topics : social media marketing questions / marketing through social media

Satellite Marketing: Using Social Media to Create Engagement

Identifying opportunities for social media within integrated marketing communications, Satellite Marketing™ outlines a proven process to help you create an actionable strategic plan based on measurable goals.

The workshop provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.

The book, published by CRC Press, provides the education and reference. The workshops provide the training...

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From: Kevin Popović

Related topics : integrated marketing communications social media / social media integration / social media strategy outline

Eliot Frick on Smart Social Media Strategy

In this LEVICK Daily video interview, we discuss the strategies that drive successful social media engagement with Eliot Frick, the Founder and CEO of bigwidesky. At a time when consumers are demanding increasingly personal interactions with brands, effective social media outreach is not merely a box to be checked. It is an ongoing conversation that transforms companies, organizations, and governments into good faith participants in the social...

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From: LEVICK

Related topics : social media branding strategy / social media engagement / reputation on social media / social media network / social media companies

Social Media - Standardbred Canada Video Feature

Trainers and drivers discuss using social media as a tool to engage with horse racing fans and handicappers in this week's Standardbred Canada video feature.

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From: StandardbredCanada

Related topics : horse racing social media / social media tools

What Doctors Should Know About Social Media Risks and Rewards

Social media can be a powerful tool for engaging and educating patients, but it comes with liability risks. Help protect yourself and your practice by reviewing best practices for social media interaction and e-mail communication.

This video features Julie J. Song, MPH, Patient Safety/Risk Management Account Executive at The Doctors Company.

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From: The Doctors Company

Related topics : social media tools for education / social media management tools / social media management company / social media help / manage social media

What Gatorade Teaches About Social Media Branding Innovation - Caroline Giegerich

In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. Giegerich is currently Director of...

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From: Capture Your Flag

Related topics : social media brand monitoring / social media monitoring companies / social media marketing strategy example / brands using social media / social media marketing companies

How to get more friends and followers on Social Media

http://JackieUlmer.com - trying to get more friends, followers, likes, shares and engagement on social media sites like Facebook and Instagram for your network marketing and direct sales business? Creating brand awareness for your network marketing business can thrive when you begin using social media and the best way to attract more prospects into give first. Make sure you are doing more on social media than just being a drive by commenter - like, share and comment first! You'll attract more...

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From: Jackie Ulmer

Related topics : social media sites like facebook / social media network where friends share / social media networking sites business / social media network marketing / using social media marketing

Octosuite review -octosuite social media management tool

Octosuite review http://contentlynk.com/click/SAdyb

Full Review

Octosuite is a new social media management tool from Luke Maguire. It is launched on the 27th July 2016. This is the world's first social media management and mass engagement tool.

If you are like me and you struggle to find ideas for your content Octosuite is here to help. That is not all though this cool tool can help to find viral content, repurpose, schedule, drip feed and post on multiple profiles and fan pages.

All with...

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From: Jvzoo Reviews

Related topics : social media management software reviews / social media management tools / social media tools for business 2016 / manage social media / using social media marketing