The Tech Catalyst Show: Raquel Krouse, The Social Media Strategist
This week we chat with another media smartie, Raquel Krouse, of SandRock Strategy. Raquel was one of the first people on the planet, i mean it!!!... to recognize that social media needed to be operationalized for brands and while working with a variety of agencies within the Interpublic Group of companies, she helped to construct full-service digital marketing capabilities for social media, offering analysis, strategy and execution. Raquel also has alot of experience and knowledge working with...
From: The Tech Cat Show
Related topics : social media marketing strategist / social media executive education program / social media branding strategy / social media management services / social media brand management
4 Ways to Use Social Media Content in Branding and Marketing
But which style of social media content is right for your brand? Probably several of them. And in this new video, Halo’s own social media guru, James King, explain to how to leverage social media to build and market your brand To find out more about the Halo Group and see more of about our work visit us at:
http://thehalogroup.com/work/
From: TheHaloGroupNY
Related topics : brands using social media / social media branding / marketing through social media / social media content / social media media
Bringing social media into B2B
Allan Schoenberg, Executive Director, Corporate Communications at CME Group, explains his business's social media journey and the way B2B companies use social platforms for marketing differs from B2C. Read our interview will Allan at review.gemalto.com. For more B2B marketing insight, follow Allan on Twitter: https://twitter.com/allanschoenberg
From: GemaltoVideos
Related topics : b2b social media marketing / b2b social media platforms / social media marketing companies / social media companies / marketing through social media
Discoverability Summit Social Media Event Strategy
A case study of Borelli Strategies impact on an event through a well-designed digital strategy utilizing social media. This event became the number one trending topic on Twitter in Toronto for both days of the summit.
The Canadian Radio-television and Telecommunications Commission (CRTC) hired Fifth Element Group to design their Discoverability Summit in 2016. Fifth Element hired Nick Borelli of Borelli Strategies to create and execute a digital strategy with the goal of ensuring that the...
From: Nick Borelli
Related topics : social media content / event social media / social media strategy / social media platforms / social media trends
Evaluating Social Technologies w/ Monster, oneforty, Sysomos, Forrester, DIG (Pt 2)
On March 24, Social Media Club Boston and Social Media Breakfast Boston held a panel called "Evaluating Social Technologies: From Chaos to Strategy." The event was sponsored by Digital Influence Group, a full-service digital marketing firm. Panelists included: Scott Kiekbusch, Director of User Experience for Digital Influence Group, Janet Aronica, the Community Manager of oneforty, Zach Hofer-Shall, an Analyst for Forrester, Kathy O'Reilly, Director of Social Media Relations for Monster.com and...
From: diginfgrp
Related topics : social media breakfast / social media marketing strategies / social media strategy / social media marketing services / social media marketing firm
Evaluating Social Technologies w/ Monster, oneforty, Sysomos, Forrester, DIG (Pt 1)
On March 24, Social Media Club Boston and Social Media Breakfast Boston held a panel called "Evaluating Social Technologies: From Chaos to Strategy." The event was sponsored by Digital Influence Group, a full-service digital marketing firm. Panelists included: Scott Kiekbusch, Director of User Experience for Digital Influence Group, Janet Aronica, the Community Manager of oneforty, Zach Hofer-Shall, an Analyst for Forrester, Kathy O'Reilly, Director of Social Media Relations for Monster.com and...
From: diginfgrp
Related topics : social media breakfast / social media marketing strategies / social media strategy / social media marketing services / social media marketing firm
Using Social Media for Internal Corporate Publications
(January 12, 2011) DigitalFilipino Janette Toral interviewed Lopez Holdings Corporation Senior Assistant Vice President for Corporate Communications Rosan Cruz on her experience in extending LopezLink (lopezlink.ph), an internal publications for the Lopez Group, online and through social media.
It is rare to find an internal corporate publication making an effort to reach out to its employees through social media. In this review, Rosan shared a realistic take in rolling out social and media...
From: Janette Toral
Related topics : social media internal communications
Boost Blog Traffic Secret #4 - Posting In Social Media Groups
http://thetruthorhype.net
From: My PMI Students
Related topics : social media groups / social media blogs
Power Media Group - Advertising Agency for Hispanic Market
About Power Media Group: Foundend in 2001 by Patricia Lara Ladd- Not Just Another Hispanic Advertising Agency!Hispanic–owned Power Media Group, Inc. (PMG) is a public relations and advertising agency specializing in creating and implementing all-inclusive Spanish language campaigns helping businesses to build lasting relationships with the Latino Community. In addition to traditional campaigns, PMG utilizes innovative grassroots media, Social Media and On-line campaigns designed to reach out...
From: PowerMediaGroup
Related topics : hispanic social media campaigns / social media advertising agency / hispanic social media marketing / social media marketing agency
Brian Solis on social media misconceptions, ROI and outsourcing
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. Here he talks to BusinessZone.co.uk editor Dan Martin about social media...
From: MyCustomer
Related topics : social media roi book / social media business / social media measurement / social media for market research / social media marketing firm