Social Media ROI Tips How to Measure

Social Media is not a blue hole and can be measured. Since mid-1990's social media continues to make an impact on how businesses communicate. It has moved from hits, likes and connections to real time engagement with today's customer for a business, brand or service. Providing quality content that is valuable to the buyer in the sales/buying cycle is a key success factor. First step is setting goals with specific objectives that you want social media to achieve. Keep in mind that with...

View more

From: Denise Zonca

Related topics : measuring social media roi / social media changed business / social media tips / social media platforms for business / successful social media campaign

How Nike Creates Value from Social Media

This video is about how Nike the sportswear brand uses social media based platforms and strategies to communicate with consumers.

References

Jamalzadeh, M., Behravan, N., Espahbodi, S., Masoudi, R. (2012). An Empirical Analysis of Online Social Network Determinants Towards Business Prosperity. Business and Economics Journal. Vol BEJ(57). Retrieved from: ESBCOhost

Kamal, I., & Carl, W. (2011) Does Investigating in Social Media Create Business Value?: A Study of the Impact of Exposure to...

View more

From: pdebraux

Related topics : social media branding for business / brands using social media / online business social network / social media analysis online / social media services company

Cision webinar: Social Media Insight & Influence

A Cision webinar examining how social media is shaping our communications. We offer insight on understanding the impact of online conversations relating to you, your brand and your business.

View more

From: Vuelio

Related topics : cision social media webinar / social media social media

Communication through Digital and Social Media

Examine how digital media fits in with your overall communication plan, including strategies to connect with more people and grow your audience to have a bigger impact with your communications. Original webcast on March 26, 2014.

View more

From: Service Resources

Related topics : social media impact on communication / social media plan

Sam Amsterdam @ Army Navy Club - Social Media: Use and Impact in Military and Government

On Wednesday, March 31st, Alan Rosenblatt, Social Media Director for the Center for American Progress, Sam Amsterdam, Public Relations Director for the Arcadia Foundation and New Media Director for Stroud Communications, Alex Tang, Senior Attorney with the Office of General Counsel at the Federal Trade Commission (FTC) and Michael Walsh, Project Director with Forum One Communications, spoke at the Army and Navy Club in Washington DC to discuss Social Media: Its Use and Impact in Military and...

View more

From: samam932

Related topics : social media impact on communication / using social media

Planning for Social Media Success, Part 2: Social Media Measurement and Evaluation

You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?

Join Rae Roca Pickett from The Young Invincibles and JC De Vera from the Greenlining Institute in...

View more

From: UCBerkeley CPHPL

Related topics : measuring social media success / social media measurement / social media impact on business / social media training / social media help

The Future of Recruiting and Social Media

Social media is transforming the way people and firms communicate and do business across almost all industries. Its impact on staffing, a profession built on relationships, will be profound. While social media's transparency and easy access to information about other people erode the value of some traditional recruiting practices, it also offers more effective avenues for sourcing and business development that are tailor-made for staffing professionals.

Andrew Hally, the VP of Marketing for...

View more

From: BULLHORNTV

Related topics : social media for recruitment / social media marketing firm / social media firm / social media impact on business / marketing communications social media

Leveraging the Power of Social Media in Government

Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. He shares examples of information sharing through social networks, which is more impactful because of the power of social influence. Social media also allows government agencies to extend their reach to connect with people where they are. Scott emphasizes an integrated communications strategy that incorporates email and SMS to fight through the "noise."

View more

From: GovDelivery

Related topics : social media power / social media agency network / social media strategy example / social media information / social media media

Social Media of The Future - Darren Williger's Microsoft Keynote - Social Networking - Part I

http://socialmediaofthefuture.com/ social networking has made such an incredible impact on business and how we communicate professionally. I was the keynote speaker last month at Microsoft headquarters in Seattle, Washington where I spoke about the future of social media networking and it's impact on business. It was very well received and I'm grateful to be able to share this video. Please also see the other videos from this day - WOW we had some incredible speakers and conversations going on...

View more

From: Darren Williger

Related topics : social media future / social media impact on business / business social network / social media social

Social media impacts internal communication

View more

From: Emily Mazar

Related topics : social media impact on communication