Impact of social media on PR services

I interviewed several vendors who had booths in the exhibit hall at the 2009 IABC World Conference. Social media appears to have had as big an impact on those who provide products and services to the PR and communications profession as it has on communicators.

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From: Shel Holtz

Related topics : social media conference 2009 / social media services / social media in pr

Social Media and Ethics: The Challenges for Government

Miriam Schulman, assistant director of The Markkula Center for Applied Ethics, discusses the impact of social media on government ethics with David Vossbrink, director of communications for the city of San Jose. "Social media magnifies the consequences of a mistake," comments Vossbrink, but the elements of making ethical distinctions remains the same." The ethical positives include audience greater reach and engagement on the issues through the use of social medial. The ethical benefits...

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From: Markkula Center for Applied Ethics at Santa Clara University

Related topics : ethics and social media

HOME #23 - The Role of Social Media in Public Relations and Communications

Part 1 of an interview with Shel Holtz, principal of Holtz Communication & Technology and author of the book "Tactical Transparency," Chris Boyer discusses with Shel the challenges and opportunities that social media and web 2.0 tools has created for hospital communications, the difference between marketing and communications, and the impact of real-time tools like Twitter on managing public relations. For more information, visit http://www.christopherboyer.com

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From: HospOnlineMktgEdu

Related topics : social media public relations / marketing communications social media / social media management tools

How to earn Social Media Marketing 010 Developing communication guidelines

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Lynda - Social...

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From: sm shishir

Related topics : social media marketing twitter / using social media marketing / marketing through social media / social media basics

Jürgen H. Gangoly - How Social Media Changed Society [Entire Talk]

(March 16, 2015) Watch Jürgen H. Gangoly talk about how Social Media impacted the society, turned the tides in marketing, PR and advertising. Mr. Gangoly gives his insight into the model of Public Relations and Media Communication which all professionals should adapt if they want to succeed in the world, so heavily changed by the social media. Jürgen H. Gangoly is the Managing Director of The Skills Group at Die Kommunikationsgesellschaft PR agency.

More about this talk on our...

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From: AUBGTalks

Related topics : social media changed the world / social media changed marketing / social media marketing websites / manage social media / social media marketing agency

Social Media Today

The University of Iowa offers a course over social media called Social Media Today, where students learn about the history of the medium and how to effectively use it as a tool for communication. The class recently received general education credit and could benefit students from all majors. Instructor Kyle Moody and student Rishabh Jain talk about the class and the impact it has for students.

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From: University of Iowa

Related topics : benefits of social media for university students / social media today / social media courses / social media education for students

Social Media's Impact On Pro Sports 12/2/14

Pro athletes now harness the power to communicate with their fan base with the advent of social media. Ken Unger of US Sports Advisors shows us how athletes should - and more importantly shouldn't - utilize this powerful tool. USSportsAdvisors.com

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From: KTNV Channel 13 Las Vegas

Related topics : sports fans and social media

Social Media Technology's Impact on the Election Process

From the City Club of Chicago: A panel discusses the various forms of social media and how these are changing the traditional methods of campaigns communicating with voters. What is the impact on democracy and the nation, when political candidates segment their messages to separate voters by gender, age, race, income and geography?

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From: IllinoisChannelTV

Related topics : social media impact on political campaigns

Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Speakers:

Helen Margetts (OII), Iain Dale, Andrew Rasiej, Matthew McGregor

The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media.

Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of election campaigns in reaching out directly to grass-roots...

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From: Oxford Internet Institute, University of Oxford

Related topics : social media impact on political campaigns / successful social media campaign / universities using social media

Genevieve Bell and Cliff Nass: The Mainstream Adoption of Social Media

Watch this video to learn how companies are adapting to the constantly evolving social media landscape.

How are companies adapting to the rapid pace of social technologies? How are companies rethinking their marketing messages in a dynamic social media environment?

Genevieve Bell, director of the Interaction and Experience Research Lab at Intel, explains how radical new technologies are being re-imagined and becoming more stable.

Media X Associate Clifford Nass, professor of communication at...

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From: mediaXstanford

Related topics : social media market research companies / social media marketing companies / social media marketing messages / marketing through social media / social media information