Social Media Benchmark -- FT's communications chief on opportunity and risk

As part of The Chartered Institute of Marketing's new Social Media Benchmark, Emma Gilpin-Jacobs, Global Director of Communications at The Financial Times Group, discusses social media in 2012:

• What are the big opportunities of 2012 for businesses investing in social media?

• Where are the risks that marketers should be aware of?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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How are businesses grappling with, adapting to,...

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From: GlobalBenchmark

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social media management

Social Media is growing to be of critical importance for businesses to reach and interact with their customers.

With an increasing mobile audience and a diverse number of social media channels, the importance is magnified.

Social signals on the Internet also aid in helping people find your business and services.

Let WWWebMaster assist in your Social Media Management needs

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To read more about the Risks and Rewards of Social Media visit http://www.gravoc.com/2015/08/rewards-and-risks-of-social-media

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To try our the maturity matrix, go to http://www.lardipartner.com/smma/

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