13. Procurement - MediaCom's The Insider: The Impact and Influence of Social Media

Does procurement play a role in social media? Volkswagen's Sara Devine talks to MediaCom

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...

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From: MediaComGlobal

Related topics : latest trends in social media marketing / marketing through social media / best social media website integration / digital media marketing

Social Media & Mobile in Travel Trends

A video co-produced by EyeforTravel & Digital Visitor using research data from EyeforTravel's Social Media & Mobile in Travel report that looks at the upcoming trends in Social Media and Mobile and the impact it has had on the travel industry

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From: Eyefortravel

Related topics : travel industry social media trends / social media report / research social media

Pharmaceutical Marketing: Social Media Monitoring by Google at Digipharm Europe Conference

Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma.

Social media monitoring: Mobile, the Acceleration of Everything- How to Engage the Connected Consumer

Speaker: Jens Monsees, Industry Head, Consumer Goods & Healthcare, Google

Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships,...

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From: dgpharm

Related topics : social media marketing conference europe / social media online marketing / digital media marketing strategy / social media branding strategy / social media content

Communicate Magazine 'Social Media' Conference: Andrew Thomas - Publisher of Communicate Magazine

Andrew Thomas gives an overview of this year's inaugural 'Social Media in a Corporate Context' one-day conference to be held June 9, Chelsea Football Club, Stamford Bridge, London.

The conference focuses on how to use social media strategy and web 2.0 tools to engage all your audiences.

Learn from industry experts and experienced practitioners on core subjects.

Blogs, wikis, user-generated content, YouTube, Facebook, video, Web 2.0. Social media tools are increasingly used by...

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From: World Television

Related topics : marketing communications social media / social media conference / social media audience engagement / social media marketing strategy / social media content

Future of Advertising Agencies

As a college professor of advertising, my primary research focus over the past three years has been the impact of social media on mass media and related industries.

The consumer migration from print to digital will no-doubt continue. It's clear to me that the general decline of traditional advertising means that ad agencies will need to consider radically different operating models. I've developed several ideas. Here is a video we created in the Ad+PR program at Western Kentucky University...

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From: WKUSJB

Related topics : social media advertising agency

Alex Gibson - A case study on the travel industry's use of social media - Digital Marketing School

To find out more about how to target advertising to specific local areas - please visit www.Vocal.ie

Vocal, Ireland's leading social media and mobile led digital agency.

To see more great digital marketing videos, please visit www.digitalmarketingschool.com

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From: Digital Marketing School

Related topics : travel industry using social media / travel industry social media marketing / digital media marketing agency / social media marketing agency / marketing through social media

Genevieve Bell: Anthropological Perspective on Social Media

Watch this video to learn how social networking sites could be analyzed through Anthropology.

Can social media technologies be studied systematically with tools in the field of Anthropology?

In this video, the Director of the Interaction and Experience Research Lab at Intel, Genevieve Bell, affirms--emphatically-- that they could.

An anthropologist by training, Bell explains to the Media X Summer Institute attendants how social media technologies like Facebook, Bebo, Hi5, QQ and Myspace...

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From: mediaXstanford

Related topics : social media sites like facebook / social media and technology tools for research / social networking sites research study / social media social

Effectiveness of Hotel Social Media Management Dashboards

Revinate's Greg Bodenlos discusses the effectiveness of today's hotel social media management dashboards available in the marketplace. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

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From: RevinateInc

Related topics : social media online reputation management / hotel social media reputation management / social media online marketing / hotel industry using social media / social media reputation management software

How to Measure Hotel Social Media ROI

Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...

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From: RevinateInc

Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software

Launching in Social Media: Restaurants & Hospitality

Jessica Best, Community Director of Emfluence Interactive Marketing in Kansas City, Missouri, discusses the use of social media in the restaurant and hospitality industry during a Food Service Sales and Marketing class at Johnson County Community College on September 18, 2012.

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From: JCCCvideo

Related topics : using social media marketing