Social Media and Data Analytics for Digital Marketing

Today's socially networked businesses need marketers, data analysts, and IT professionals who can work together to draw business intelligence and economic value from social media. Professors Ravi Bapna and Anindya Ghose talk about how our Executive Education social/data course provides the analysis tools and the business context to make smarter use of social media and its data.

For more information on the Carlson School and its research, visit http://www.carlsonschool.umn.edu.

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From: Carlson School of Management

Related topics : social media marketing for business schools / using social media as a market research tool / social media network marketing / social network analysis business / marketing through social media

University of Cape Town Social Media Short Course

http://www.getsmarter.co.za/uct-social-media-short-course

Find out more about the UCT Social Media short course in this short video featuring interviews with Course Instructor Keri Paddock, and past students Nick Harding and Roxy Cameron.

This course teaches you how to gain a comprehensive overview of social media, with particular emphasis on "The Big 5" - Facebook, Twitter, LinkedIn, YouTube and Blogging as well as Google+ and Pinterest for your business.

During the online short course,...

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From: GetSmarter

Related topics : social media courses / social media online reputation management / online reputation management strategy / online reputation management best practices / online reputation management course

Change Management Lessons from the Social Media Revolution

Social Media has revolutionized the way we communicate, learn, create and share information, and high levels of engagement mean it has cemented itself permanently in daily life.

On the flip-side, it's a lack of engagement holding back the success of many business process improvement initiatives. Organizations looking to initiate change management programs could do a lot worse than examine the rise of social media. In fact, that’s exactly what we’ve done. In this webinar, our CEO and...

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From: Promapp NZ

Related topics : social media changed communication / social media changed business / manage social media / social media engagement / social media information

Information Flow and Graph Structure in Online Social Networks

Jon Kleinberg of Cornell University presents a model that tracks the sharing and dispersion of information through social media networks.

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From: BFIVideos

Related topics : structure of online social network / social media flow of information / structure of social network

Channel Signal vs. Other Social Media Monitoring Tools

How can you figure out what's working and not working with consumers from a marketing standpoint? Paul Kirwin outlines the difference between social media monitoring and social media reporting. Get away from another platform filled with bulky dashboards and data. Channel Signal starts with the actionable information and allows you to dive into the data from there.

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From: Channel Signal

Related topics : monitoring social media channels / social media monitoring tools / social media platforms for marketing / social media report / marketing through social media

Why Social Media by Social Marketing Solutionz

Hello! This video explains what Social Marketing Solutionz is, why you should use social media as a small business.

Check out my website for more information: http://www.socialmarketingsolutionz.com

Message me on Facebook privately with questions or concerns: https://www.facebook.com/adorian.trotter

Or you can comment below.

Follow my facebook page for regular updates: https://www.facebook.com/socialmarketingsolutionz/

If you'd like to correspond through email I'm open to that:...

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From: Adrian Trotter

Related topics : social media marketing small business / marketing through social media / social media today / social media information / social media social media

Top tip's for a Social Media Strategy - London 2012

Discover the Social Media strategy which helped Cisco to deliver one the most connected games ever. For more information on how to put together a social strategy, view the Cisco London 2012 Digital Best Practice guide.

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From: Cisco UKI

Related topics : social media strategy / social media help / social media tips / social media information

How To Quickly Measure/Track Social Media ROI

Measuring the value of social media is a key challenge for businesses and marketers alike. SocialMotus tracking campaigns makes tracking conversions easy. Simply create your tracking campaign and assign any message sent through SocialMotus to a specific tracking campaign. SocialMotus will then aggregate the results of all the posts within each campaign. Now you can have in your hands a range of statistics from what messages drive the most engagement, to how it has helped you achieve your...

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From: socialmotus

Related topics : measuring social media roi / social media tracking tools / social media analytics tools / social media marketing tools / social media help

BLEURGH - Link Me In

Statistics (Pew Research Centre) show that women use social media more than men, with the exception of LinkedIn.

That may be (in my opinion) due to the fact that we see social media as an informal means of communicating with our peers, and perhaps some are scared to truly use the tools acquired for a professional benefit.

Here are my 3 key tips on how to translate our basic social media skills to effectively use LinkedIn & utilise that (and other professional) platforms in order to propel...

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From: onyxsta

Related topics : social media linkedin / social media and technology tools for research / social media basics / social media information / social media news

How to Create an Enterprise Social Media Strategy

Cameron Ackbury, Founding Director of DaggerFoil Group, discusses how to implement an enterprise social media strategy. For more information, please contact DaggerFoil Group at (415) 295-4870

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From: DaggerFoil Group

Related topics : enterprise social media strategy