Social Media Benchmark -- Microsoft's Allister Frost on culture

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• Convincing a conservative company to embrace social media

• Creating a culture that supports social - where to start?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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eClincher-Social Media Marketing Software

eClincher is a world leader in social media marketing software as a services.

Designed to help users all over the world manage social media presence with one intuitive platform.

Key features:

publishing and scheduling social media posts, auto posting, live social feeds, engagement, unified social inbox, monitoring, content curation, analytics, and much more.

Easily manage social media on the go, increase brand awareness, and analyze your social marketing activities.

Connecting all major...

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