Social Media Planning Begins with Listening

Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.

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From: thinkvoices

Related topics : social media listening strategy / social media marketing plan / marketing communications media planning / social media marketing strategy / social media marketing companies

2016 : China Social Landscape

The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Our colleagues at Kantar Media CIC have been listening to the Chinese social media landscape for ten years. Here are the six changes and key developements for 2015.

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From: Kantar Media

Related topics : social media changes in 2016 / social media listening

The Benefits of Social Media Listening

Lisa Kalner Williams from http://sierratierra.com explains how good listening on Twitter, Tumblr, and Instagram can lead toward better advancement for higher education institutions. Presentation at SUNYCUAD 2013

Lisa Kalner Williams from Sierra Tierra Marketing provides social media marketing anaylsis, strategy and instruction to motivated businesses. Based in Boston, she speaks nationwide about social media best practices.

Follow her tweets:

http://www.twitter.com/sierratierra

Like her page...

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From: Sierra Tierra Marketing

Related topics : news articles on social media marketing / social media listening strategy / articles about social media and education / social media social

Niklas Myhr – Professional Speaker

As a professional speaker and teacher with a PhD, Niklas Myhr is a sought after speaker when it comes to social media marketing and international marketing.

Niklas is known as the social media professor and teaches social media, digital and global marketing at Chapman University. Niklas holds a PhD from the Darden School at the University of Virginia.

During this important interview, Niklas goes over many of the social media platforms such as Facebook, Twitter, and others, and discusses the...

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From: Business Innovators Radio Network

Related topics : social media platforms for marketing / internal social media platforms / social media social media

How to Get Started with Social Media Listening

For more information, please visit: http://blogs.cisco.com/channels/kicking-off-the-cisco-partner-summit-season/

Watch this video to learn why social media listening is important and tips for getting started.

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From: Cisco

Related topics : getting started in social media / social media listening / social media information / social media tips

Making an impact with social media at Clemson University

Your applicants, students, alumni and extended university community are talking about how you could be building better relationships with them. Are you listening? Please join Jason Thatcher, Director of the Social Media Listening Center at Clemson University and hear how salesforce.com Radian6 is helping them transform curriculum and service delivery. Learn how Clemson students and staff are learning how to listen and leverage the power of social media and ultimately deliver impactful results...

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From: Salesforce.org

Related topics : social media listening center

Realizing a Return on Your Social Marketing Investment.mp4

Listen to MarketingSherpa (http://www.youtube.com/user/marketingsherpa) discuss the strategies behind the monetization of your social media marketing channel.

Join us as we reveal the following in this hour-long webinar, courtesy of Facebook:

• How to get to the Strategic phase of social marketing maturity

• How priorities for social marketing are changing in the C-suite

• What's driving the investment in social media programs

• How integrating social media increased revenue 25%-40%...

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From: MarketingSherpa

Related topics : social media marketing program / social media measurement / social media listening strategy / social media social media

Current@Resolution - An Enterprise Social Marketing Solution

Resolution Media (www.resolutionmedia.com) has launched Current@Resolution, its social marketing solution for enterprise brands.

Powered by the Salesforce ExactTarget Marketing Cloud suite of social marketing products, including Radian6 for social listening, Social.com for social advertising and Buddy Media for content marketing, Current@Resolution aligns Omnicom agencies' expertise in four critical service areas — insights, rapid content planning and creation, paid amplification, and...

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From: Resolution Media

Related topics : social media marketing agency program / social media marketing plan / social media advertising agency / social media listening / social media content

Do you lurk, dabble or influence and enthuse?

Find out how your social media habits impact businesses in under three minutes.

More on the video:

Social media promised to connect businesses with their customers in new and exciting ways. But most companies have failed to get a solid understanding of who they’re connecting with and how those interactions impact their business. Watch this video to learn about the three kinds of social media users and discover why social listening alone can’t help you become a more customer-centric...

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From: Vision Critical

Related topics : social media impact on business / social media listening / social media help / social media analytics / social media report

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From: Kayleigh Watts

Related topics : social media listening platforms / social media platforms for marketing / marketing through social media / social media analytics / social media social media