Microsoft Ep. 4 - Best Facebook Campaigns - Vitrue Social Marketing Minute

Best Facebook Campaigns from Microsoft - We just completed an XP up-sell campaign in the spring. We had all the traditional mediums and a three to four month run. Within that, the social media plug in was a tech makeover contest. The idea was I bet you don't know how great Windows 7 is until you're given the tools and resources to see it with your own eyes. It was fantastic. I was really proud of the results we drove. We ran a contest on Facebook by building an app on one of our tabs. We asked...

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From: vitrue

Related topics : social media campaign ideas facebook

The marketing of tomorrow: How to transform a DMO | Frank Cuypers | #SoMeT15US

Full title: The marketing of tomorrow – How to transform a DMO | Frank Cuypers | Strategic Marketing Consultant & Professor

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia,...

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business / social media marketing conference europe / social media marketing campaign ideas

Social Media Fails Snag Durex Condoms, McDonald's

June 11 (Bloomberg) -- Every major company now realizes the power of social media and most are on a marketing quest for how to best use the platform. Unfortunately for some big companies, online campaigns don't always play out the way the marketing meeting intends. Bloomberg's Rachel Crane takes a look at some of the biggest social media fails.

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Bloomberg Television offers extensive coverage and analysis of international...

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From: Bloomberg

Related topics : mcdonald's failed social media campaign / failed social media marketing campaigns / social media marketing companies london / social media network marketing / social media marketing news

A strategic look at destination marketing | Aaron Nissen | #SoMeT14AU Barossa Valley, Australia

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs....

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business

Mobilizing your true brand with a little help from your friends | Corinne Allie | #SoMeT15US

Full title: Mobilizing your true brand with a little help from your friends | Corinne Allie | Senior Interactive Media Manager | Destination Cleveland

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three...

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business / social media brand management / social media marketing conference europe / manage social media

Interview - Corinne Allie | Destination Cleveland | #SoMeT15EU Amsterdam, Netherlands

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs....

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business

#SoMeT14US Highlights: Nashville, USA

Welcome to the SoMeT YouTube Channel. The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and...

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business

CMS Asia 2014 - Content Marketing is the new Advertising: Can agencies adapt?

Traditionally ad agencies for a long time, have thrived on big ideas, high decibel campaigns and mass media. In a TRP-based world of passive audiences, this made obvious sense. But the rapid rise of interactive media, the advent of zero moment of truth, and the rapidly shifting power equation thanks to social media, the agency as we know it is an endangered species. The impression that 'they don't get it' is being heard across boardrooms. Can agencies reinvent themselves? How? Are there examples?

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From: Yorke Communications

Related topics : social media ad agency / social media marketing agency / social media marketing campaign ideas