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33 selected videos
Microsoft Ep. 3 - Measuring Social Media ROI -Vitrue Social Marketing Minute
Measuring Social Media ROI from Microsoft - Proving ROI is the bane of every social media marketer out there right now. We definitely measure a lot at Microsoft. We look at the typical fan growth, follower growth, engagement rate, impressions, and certainly the ROI when it comes to media spend. We know that social media is one of the most efficient media we can buy, and I think that's partly due to all the earned, or organic, media that we get. We use a lot of these metrics to package...
Related topics : measuring social media roi / social media marketing roi / organizations using social media marketing / social media measurement / social media engagement
Social Media Team from Intel (Ep 5) - Vitrue Social Marketing Minute
Intel discusses social media team with Vitrue - We have a hub and spokes model. We have a central team that puts together policies, social media guidelines, strategies, training, thought-leadership, and tools that can be used company-wide. Then we have activation teams in business units and geographies. We try to set strategy centrally and help the activation teams activate their unique social media strategies. Our nirvana will be when every employee can participate in social media. Right now,...
Related topics : social media marketing strategy steps / social media marketing companies / marketing through social media / social media hub / social media help
UT Austin Ep 3 - Social Media Campaign Success - Vitrue Social Marketing Minute
UT Austin discusses social media campaign success with Vitrue - The best reactions we get from our fans is when we post photos such as a slice of life photo of what life is like being an athlete at the University of Texas. Some examples come to mind. The Texas baseball team was in the college world series this last spring. We had some simple photos and posts with those photos got great traffic and interaction. They were shared an extraordinary amount and it was really surprising to us, but now...
Related topics : successful social media campaigns examples / marketing through social media
Vintage Wine Estates Ep 4 - Social Media ROI - Vitrue Social Marketing Minute
Vintage Wine Estates discusses social media ROI with Vitrue - There isn't an exact answer, unfortunately, as far as social media ROI is concerned. I'm fairly content with what's out there with measuring channel activity and engagement, which is what's most important with social media. Having been a business manager myself, I understand the importance of knowing those revenue drivers and why CEO's and managers want to know the ROI. I might go back to them and say that, in the marketing world,...
Related topics : social media marketing roi / social media marketing trends / manage social media / social media content / social media engagement
Microsoft Ep. 2 - Social Network Marketing Strategy Challenges - Vitrue Social Marketing Minute
Social Network Marketing Strategy Challenges from Microsoft - I think that one of the things we have to do is a lot education within our organization. Social media is still the youngest out of all the platforms out there and all the mediums in our marketing toolkit. While it's been around for years, it's still emerging, growing and evolving. One of the things that I push is integrating social in the very beginning of a project or campaign that way it's properly integrated and not just treated...
Related topics : social network marketing strategies / social media network marketing / microsoft social media strategy / marketing through social media
Vitrue Social Relationship Manager 3.0 Tour
The Vitrue Social Relationship Management Platform: Publishing, content creation, social commerce, community engagement and analytics -- all on one platform.
Vitrue is a leading social media management company that provides a variety of social media services including Facebook management tools to marketers of all sizes, from global brands to local businesses, as well as agencies.
Related topics : social media management company / social media management services / social media management tools / social media community manager / social media brand management
Platforms and Their Specific Advantages from Intel (Ep 7) - Vitrue Social Marketing Minute
Intel discusses social media platforms and their specific advantages with Vitrue - We use Facebook the most for several reasons. It's important to have a clear objective as to why you want to use one channel over another. We focus on Facebook because of the infrastructure and number of people engaged with the platform globally. Twitter is important for timely news. For YouTube, it's not really a place to build a community, but we utilize it for our large amount of video content and we use other...
Related topics : advantages of social media marketing / social media platforms for marketing / business using social media / marketing through social media / social media content
Social Media Campaign Success from Intel (Ep 3) - Vitrue Social Marketing Minute
Intel discusses social media campaign success with Vitrue - There are several campaigns that we are especially proud of. One of them is Progress for Processors which is an application that allow you to download a specific type of app or software on your computer. Every time your processor power is idle it gets donated to the research work done by different nonprofit organizations. Every time a campaign or strategy is successful it's all about being relevant to customers and end users. Campaigns...
Related topics : successful social media campaign / successful social marketing campaigns / marketing through social media
Vintage Wine Estates Ep 1 - A Social Media Plan and Objectives - Vitrue Social Marketing Minute
Vintage Wine Estates discusses its social media plan and objectives with Vitrue - We had three objectives when we got started. One was simply being present in social media channels where we knew conversations about our brand were already taking place. Second was really engaging with our prospects in this new way and hopefully delivering value to our existing customers. Ultimately, from a business perspective, we are really trying to find a way to increase our traffic and sales not only to our...
Related topics : social media marketing plan / social media planning / social media marketing sites / social media branding / social media engagement
Social Media Advantages from Supermarket Guru (Ep 1) - Vitrue Social Marketing Minute
Supermarket Guru discusses social media advantages with Vitrue - Basically what social networking can do for us is replace me having to go into supermarkets and tapping a consumer on the shoulder and asking "Why did you buy this?". I can visit between 10 to 15 supermarkets a week. Now with social marketing I can reach out to tens of thousands of people a week and get what's on their mind, what are the products they want to buy, and what are their concerns about the food that they're eating.
Related topics : social media marketing guru / marketing through social media / social media basics