Tips and Tricks for Effective Social Media Marketing Success

In this session Despina Karatzias from Institute of Excellence takes you on a strategy focussed session to explore ways you can target your ideals customers.

Key learning outcomes in this training are:

- Creating smart collaborations

- Hashtag Strategy Overview

- How to focus on quality over quantity

- FREE resources every small business should have in their tool box

Join Despina Karatzias on other networks:

Twitter: www.twitter.com/desikaratzias

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From: Despina Karatzias

Related topics : free social media tools for small business

IBM's Zany Viral Video Chief

NEW YORK (YouTube.com/AdAge) -- It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos. What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer. He appeared at a Business Development Institute seminar on corporate social media practices last week. There, he championed the cause of creative absurdity in corporate marketing. And he warned the audience that fear and rigid thinking were...

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From: AdAge

Related topics : social media marketing best practices / social media marketing companies

Social Media for Property Managers - Community Associations Institute Presentation

http://tincansunlimited.com - Tim McNabb recaps a presentation given to an audience of property management professionals and vendors on the topic of social media for business. Email, Facebook, Twitter, Blogging and other topics are covered in this thorough overview. Thanks to PR guru Lee Solters for the great analogy of marketing.

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From: TinCansLLC

Related topics : social media community manager / manage social media / social media business / social media marketing twitter / pr social media presentation

LegalTechNY: Professional vs. Personal Uses of Social Media

Missed LegalTech NY 2013? Read our blog series for first hand coverage. http://bit.ly/YaHly7

Panelists from LegalTechNY discuss how to balance the personal vs professional aspects of social media. Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asks Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®, and Stephen Fairley, chief executive officer of The Rainmaker Institute how they keep it straight.

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From: Martindale-Hubbell

Related topics : using social media for marketing research / business using social media / marketing through social media

Executive Education

The Excutive Education program at the Monterey Institute recently hosted a 2-day innovative course on Harnessing the Power of Social Media, Youth Movements and Dynamic Markets.

The course was taught by renowned author and activist, Reza Aslan and Kiva co-founder Jessica Jackley. They focused on social media and how to use it to successfully promote an organization or cause.

The students and leaders in attendance say they gained invaluable knowledge from this course.

For more information on...

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From: Middlebury Institute of International Studies at Monterey

Related topics : social media executive education program / organizations using social media marketing / social media courses