Alcohol Advertising on Social Media

Some of the worlds top Alcohol brands are using Social Media to get advertise but is the message also having an impact on the younger and even under age markets? In this segment we look at wether the filters and restrictions on social media work

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From: 4PromoteChannel

Related topics : brands using social media / advertising age social media / social media branding / using social media marketing / social media social

Social Media Hacks and Hijacks Podcast

With social media established as a cornerstone of brand marketing, the frequency with which critics or hoaxers hijack social media brands has been on the rise. Some recent victims of hacks or hijacks include The Associated Press, Burger King, Jeep and E-Online. It seems every week, a new brand becomes a casualty of a mischievous prankster worse -- a politically motivated activist with a scare-mongering message.

In this webcast, we'll explore proven techniques and countermeasures to protect...

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From: Nexgate

Related topics : social media brand monitoring / social media brand management / social media branding / criticisms of social media marketing / social media online marketing

Match Your Social Media Message to Your Audience

"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?

Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...

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From: Regalix Inc

Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company

Message Mastery - Dawah Through Social Media Marketing

http://www.messagemastery.com -

As we're seeing the rise and boom of technology and information, it's important that we know how to use these different devices/applications, especially when it comes to Islam and Dawah.

A worker for Islam through social media networks, known for producing the AlMaghrib video trailers, the always energetic and exciting Belal Khan will give us a talk on how we can use these new and upcoming technologies for not only our own use and goals, but to benefit...

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From: Digital Mimbar

Related topics : social media marketing messages

Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

A lot of organisations are monitoring social media to respond to threats and track buzz. But the smart ones know that there's more to just monitoring—that conversations on the social web can tell you a lot about where to find your customers, how to market to them, and what to say when you do. Learn how to move beyond buzz, uncover actionable insights from social media, and turn that intelligence into an effective marketing and messaging strategy.

More information: http://adobe.ly/R0AKpJ

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From: Adobe Marketing Cloud

Related topics : monitoring social media conversations / social media intelligence / social media tracking / marketing through social media

Social Networking Solutions, Expert Social Website Development & Social App Developers

Social media is known even to an 8 year old child. Everyone is linked to it in one way or another. Social networking sites like Facebook, Twitter, Tumblr, Pinterest, Google+ etc. have brought the world together and bound it in a big family. One can use social media for various marketing purposes. You can utilize it to increase your business and promote your products by creating a page of your brand.

You can also develop social media APIs, that is, Application Programming Interface and share...

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From: Aalpha Information Systems India Pvt. Ltd.

Related topics : social network website developers / social media application development / social media networking websites / creating social networking sites / social media expert

Measuring Social Media ROI in Plain English by Sherry Nouraini #opensm

In this video I offer a step-by-step guide for measuring social media ROI. I explain the definition of a number of terms commonly used in discussions around measuring ROI. I use specific examples for going from business goals to measuring ROI, as well as tactics to move customers down the marketing funnel. After watching this, measuring social media ROI will not be a mystery anymore.

If you have any questions about this presentation or any topics about social media, please visit my website...

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From: Sherry Nouraini

Related topics : measuring social media roi / social media measurement / business using social media / social media social media

Introduction to Crowd Factory Social Media Campaign Management

http://www.crowdfactory.com/, Crowd Factory is a complete Social Campaign Management Platform that helps marketers accelerate word-of-mouth marketing, quickly grow their marketing database (Social CRM) and acquire new customers from the social web.

You touch people every day with your website, email campaigns, banner ads, Facebook Page and other online marketing channels. Crowd Factory helps you give those people a compelling reason to share your message across their social networks in a...

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From: crowdfactory

Related topics : social media marketing campaign / social media platforms for marketing / social media network marketing / social media marketing websites / marketing through social media

Marketing Videos for Websites & Social Media

Videos are certainly the current trend - have you embraced this new technology yet? If you have a presence on the web and social media then you need a marketing video to showcase your products/services. Why - because video can convey your message in just a few seconds, it can break down language and cultural barriers and best of all it's FREE. Use YouTube to upload your videos and share with current and potential clients.

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From: Caroline Elder

Related topics : current trends in social media marketing / social media marketing services

Seminar: Measuring social engagement in hard numbers

Today’s marketers are expected to deliver relevant customer messages and experiences at every stage of increasingly complex - and unique - customer journeys. To do that, marketers need to understand the different touchpoints of social customers, a process made more difficult by the fact that many social engagements within a customer journey are not with brand-owned content, sites or apps.

Presenter(s):

Jack Ashman, Social Media Consultant, Adobe

Roberto Kusabbi, Senior Social Media...

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From: Adobe Marketing Cloud

Related topics : social media community manager / social media marketing consulting / social media brand management / social media consultant / manage social media