Social Media ROI
http://www.social-mediahub.com/
Marcus Ho, Director of Social Media Hub talks at Aventis School of Management on how to calculate return on investment (ROI) from your social media campaigns.
- Unlike popular misconception, there is a way to measure social media ROI.
- Depending on your goals and objectives (brand awareness, sales, customer loyalty), pick at least 3 metrics covered in the video to measure your social media ROI.
Want more FREE tips on social media marketing?
Visit...
From: internetsuccesshub
Related topics : measuring social media roi / social media roi metrics / social media tips / marketing through social media / social media brand management
Marc Smith, Social Media Research Foundation NodeXL Project
Marc Smith, co-founder and director of the NodeXL project, explains social network analysis to students at the University of Nebraska at Omaha. The UNO Social Media Lab and Social Media Metrics course collaborate on research projects.
From: Jeremy Harris Lipschultz
Related topics : research social media / network analysis social media / social media metrics / social media courses / analysis social networks
Restaurant Social Media - Measuring Social Media Success
Restaurant social media - how do you measure success? Is it number of Facebook likes? Retweets? Check-ins? It goes beyond these "soft metrics" and has to address the bottom line. http://www.EatDrinkPromote.com
From: EatDrinkPromote
Related topics : measuring social media success / social media measurement / social media metrics / social media social media
The Basics of Social Media Metrics
Which numbers indicate success in social media? Is it the size of your Twitter following? The number and depth of the comments on your Facebook page? The increase in site traffic from social media channels? And how do you even measure phenomena like your exposure to real-time information that is possible only because of your involvement in social media?
For more information, visit http://www.howto.gov/training/classes/social-media-metrics and follow DigitalGov University at...
From: DigitalGov
Related topics : social media metrics / social media training / social media basics / social media sites for business / social media measurement
Metrics and Tools Used for Social Media Effectiveness
Karl Rectanus asks Gini Dietrich which metrics and tools to use to measure social media effectiveness.
From: SpinSucks
Related topics : social media metrics tools / social media measurement tools
Internet Marketing Chapter 9: Social Media Marketing
LEARNING OBJECTIVES
By the time you complete this chapter, you will be able to:
Define social media marketing.
Explain why marketers find it necessary to engage in social media marketing.
Explain why social media marketing is not free.
Describe the ways in which marketer communications are different in social media from those in traditional mass media and online marketing.
Identify the elements of a social media marketing strategy.
Explain what it means to build a...
From: Carlos Garcia-Ruiz
Related topics : difference between internet marketing and social media marketing / marketing through social media
Simplify your Social Media Metrics
Having trouble getting your executives to understand social media metrics? Maybe you’re making it too complicated, says Lewis Bertolucci, head of social media at Humana, Inc.
This clip is excerpted from a Ragan Training webinar, “Social media ROI: A no-nonsense guide to measure your social marketing." Learn more about the session here: http://goo.gl/mLEb4B?trk=YOUTUBEN.
The video is part of Ragan's distance-learning portal, Ragan Training. The site contains hundreds of hours of case...
From: Ragan Communications
Related topics : social media roi metrics / marketing through social media