DigitalGov
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14 selected videos
Using Social Media for Recruitment - A New Media Talk
Learn how your agency can use social media tools to maximize recruitment outreach and put your messages in front of the widest audience of qualified applicants. Join us for this webinar where Eric Erickson from the IRS Recruitment Office will talk about his experiences using a variety of social media sites and tools to reach a wide range of potential applicants. Darin Medeiros from LinkedIn will walk through the basics for setting up a member profile on the site and the elements that can help...
Related topics : using social media for recruitment / social media sites for recruitment / social media marketing agency / social media basics
How to Create a Social Media Metrics Report
In this webinar, Sarah Kaczmarek from GAO will share her own experience creating a social media metrics report based on the Federal Social Media Community of Practice baseline metrics. She will also talk about how she uses Google Analytics to gather metrics on depth, loyalty, and social media campaigns.
Sarah will share a new infographic template she’s developed to share the highlights of a year’s worth of social media metrics data. She will also show you how to adapt the infographic to...
Related topics : social media metric / social media report / manage social media / social media analytics / social media services
Social Media Crisis Communication
During this webinar, you'll learn best practices for communicating via social media during a crisis based on examples from government agencies, NGOs, and private industry. Social media community managers should have a plan in place for sharing, receiving, and responding to information via social media during a crisis. Whether that crisis is a threat to public health and safety, a threat to your agency's reputation, or the reputation of your agency's principals, having a plan to address the...
Related topics : social media crisis communications / social media policy examples / social media reputation management / social media management services / reputation on social media
The Basics of Social Media Metrics
Which numbers indicate success in social media? Is it the size of your Twitter following? The number and depth of the comments on your Facebook page? The increase in site traffic from social media channels? And how do you even measure phenomena like your exposure to real-time information that is possible only because of your involvement in social media?
For more information, visit http://www.howto.gov/training/classes/social-media-metrics and follow DigitalGov University at...
Related topics : social media metrics / social media training / social media basics / social media sites for business / social media measurement
How Government Can Prepare for and Respond to Social Media Hacks
In this webinar, we discuss what federal agencies can do to help protect their social media and digital engagement services from cyber-security vulnerabilities, and how they can respond if incidents occur to quickly and effectively maintain public trust. The discussion will include an open question and answer session to ask the experts how our agencies can better address concerns from emerging threats in the rapidly evolving social media space.
For more information, visit...
Related topics : social media management services / social media community manager / manage social media / social media help / social media engagement
Getting Social with Sites.USA.gov
In this webinar, you'll learn how to think of social media as you create your site, Use plugins and shortcuts to integrate social media on your site, simplify and service your content, an easy-to-use CMS allows your team to post content as needed, keep your social media team doing what they do best, include mobile and tablet users from the get-go and you won’t have to adapt or redo content.
For more information, visit http://www.digitalgov.gov and follow DigitalGov on twitter...
Related topics : social media site / social media management services / universities using social media / social media content / social media integration
Performance Analytics UX Social Media
In this webinar, you’ll also learn how the Open Call Usability testing program at NCI has informed the development and improvement of more than 90 projects. You will also learn discuss how he uses data from Google Analytics combined with social media analytics tools to make changes to messaging tactics that has helped the Agency see increased engagement and followership.
For more information, visit http://www.digitalgov.gov and follow DigitalGov on twitter...
Related topics : social media analytics tools / social media management tools / social media management services / manage social media / social media tools for education
Social Media: You Still Need Plain Language
Is part of your job working on your agency's social media? Do you write for a blog, coordinate tweets, update your Facebook page? During this webinar, we'll give you tips so you can make sure your social media communications are in plain language.
For more information, visit DigitalGov.gov and follow DigitalGov on twitter https://twitter.com/Digital_Gov
Presenter: Katherine Spivey, GSA
Produced by DigitalGov University, an initiative of the General Services Administration.
Related topics : jobs in social media / social media agency / social media blogs / social media tips
Yammer-The Power of Social Networking Inside Government Agencies - A New Media Talk
Want a better way to collaborate with your colleagues on important projects? Yammer allows your agency's employees to easily and efficiently communicate across silos, pockets of expertise and connect to remote workers.
The U.S. Department of Education's Office of Federal Student Aid piloted Yammer last year with 35 participants. It went viral and now more than 1,000 employees belong to its network.
For more information, visit http://www.digitalgov.gov and follow DigitalGov on twitter...
Related topics : social media agency network
Driving Employee Engagement Though a Social Intranet
The National Archives Office of Innovation and the Federal Communicators Network welcome you to learn from NARA's experiences implementing a social intranet and network with your peers in government communications and community management. Kelly Osborn, Web Developer and Community Manager for NARA's Internal Collaboration Network, will take us step-by-step through the process of establishing the network, managing the various technical and cultural challenges, and measuring success.
Also at...
Related topics : social network community manager