Online Media Monitoring Trends with Warren Weeks, Cubit Research

PR Warrior Trevor Young interviews Warren Weeks, the founder and CEO of leading online media monitoring and analytics firm, Cubit Media Research.

Cubit is setting the pace in global media monitoring and analytics using a combination of cutting-edge technology along with with an overlay of 'human touch' when it comes to the analysis side of the business.

Warren talks about the challenges companies, organisations and PR consultancies face firstly in monitoring, and then making sense of, the...

From: Trevor Young

Marketing Mix Analysis The Haves and the Have Nots - Social Media Monitoring

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http://decooda.com - Learn how we've made Marketing Mix Analysis available and affordable to companies of all sizes. Learn more about how our social media monitoring, marketing mix analysis and simulation platform can enable your efforts to optimize marketing investments with facts.

From: DecoodaTV

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Measuring digital campaigns

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How do you measure the effectiveness of your digital campaigns? In this video Dave Chaffey talks to Grant LeBoff about tools and key metrics in terms of social media monitoring that companies should start to consider.

From: smartinsightstv

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Social Media Aggregation Platform Stackla Raises $2M

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Social content aggregation and publishing platform Stackla announced today that it has raised $2 million in new funding led by rampersand and other private investors. The company, which launched two years ago and is an official Twitter technology partner, says it is growing revenue at a rate of more than 30 percent per month. Stackla allows social media marketers to monitor mentions of their brand across different social media sites and see which ones have the most reach. For example, a...

From: Wochit Business

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School hires firm to monitor kids online

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The Glendale Unified School District has hired a company to monitor and analyze its student social media presence. More from CNN at http://www.cnn.com/

From: CNN

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Why Companies Are Failing On Social Media

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Why Companies Are Failing On Social Media

https://youtu.be/TpRi2os6idA

In this video, I tell you the EXACT reason why companies and major brands are failing everyday on social media platforms. The major issues lies with being robotic and too automated with content. Yes it's great to post things but doing it once a week or month is USELESS!

The answer is simple, BE HUMAN. The content created, made and published by a human and is also being ingested by the same as well. You need to interact...

From: Eric Rossi

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CA school tracks students' social media: Is it legal?

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The social media sites of all 13,000 students in Glendale, Calif.'s middle and high schools are now being monitored by a company called "Geo Listening." School officials hired the company to monitor students' comments so they can intervene when students discuss suicide, bullying, violence or substance abuse. John Blackstone reports.

From: CBS News

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