Social Media Benchmark -- FT's communications chief on opportunity and risk

As part of The Chartered Institute of Marketing's new Social Media Benchmark, Emma Gilpin-Jacobs, Global Director of Communications at The Financial Times Group, discusses social media in 2012:

• What are the big opportunities of 2012 for businesses investing in social media?

• Where are the risks that marketers should be aware of?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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How are businesses grappling with, adapting to,...

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From: GlobalBenchmark

Related topics : social media marketing business opportunity / marketing through social media / social responsibility marketing definition

Social Media Benchmark - Russ Shaw on opportunities, risks and B2B

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:

• Big opportunities for social media in 2012

• Key risks for marketers to be aware of

• The importance of social media in B2B

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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How are businesses grappling...

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From: GlobalBenchmark

Related topics : social media marketing business opportunity / search & social media marketing / social media for market research / social media agency

Social Media – opportunity and risk – Panel discussion

The panel discusses how corporations need to control social media and monitor negative reports.

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From: Deloitte Canada

Related topics : social media opportunity or risk / monitoring social media / social media report

Social Media Benchmark -- YouTube's Dara Nasr on opportunities and threats

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Dara Nasr, Industry Head of Display at YouTube UK, discusses:

• The big opportunities presented by social media in 2012

• The risks and vulnerabilities every marketer should be aware of

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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How are businesses grappling with, adapting to, investing in and getting value from social media? What are the...

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From: GlobalBenchmark

Related topics : social media marketing business opportunity / social media branding for business / social media media / social responsibility marketing definition

Please post responsibly! Ogilvy China's social media guidelines

Social media presents both tremendous opportunities and potential risks for all types of businesses and brands, including our own. To remind staff in China about the importance of posting responsibly and how we can protect ourselves, Ogilvy and our clients from harm we created this cartoon to make policy reading a little less boring. Enjoy!

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From: Ogilvy Asia

Related topics : post social media guidelines / social media business opportunity / social media branding for business

Using Social Media in Health Care: Why It's Our Moral Responsibility

In today's challenging health care environment, hospitals, clinics, and providers need to deliver quality patient care that creates value and improves outcomes. Health care providers must engage with their patients as they walk through this journey. With the exponential rise of social media including online forums, blogs, and social networks such as Facebook and Twitter, the opportunity to do so is profound. However, many health care professionals and organizations remain reluctant to enter the...

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From: Quality Counts

Related topics : organizations that use social media effectively / organizations using social media / online social media / social media blogs / social media network

Getting Started: Empowering Employee Advocacy and Mitigating Social Risk

Social media presents endless opportunities for organizations. Today, companies can easily share information, strengthen brand awareness, access market intelligence, and foster meaningful relationships with customers around the globe.

But for organizations in highly regulated industries tapping into this rich market requires navigating compliance regulations. This requires implementing policies and processes to protect your brand and employees. But, with right on-boarding, training,...

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From: Social SafeGuard – Social Media Compliance & Security

Related topics : getting started in social media / company social media policy / social media marketing companies / social media companies / social media marketing policy

Embracing Social Media A Practical Guide to Manage Risk and Leverage Opportunity

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From: Mandi Boehme

Related topics : social media opportunity or risk / manage social media

Marketing Via Social Media: Reward Versus Risk: When Preparation Meets Opportunity

View more details at http://app.doneforyoutraffic.com/sites/view/38729

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From: healthwealthevergreen

Related topics : marketing via social media / social media marketing sites

NetworkEDGE 25/02/15 - Professor Sonia Livingstone on "Developing social media literacy"

‘Developing social media literacy: How children learn to interpret risky opportunities on social network sites’.

The widespread use of social networking sites (SNSs) by children and young people has significantly reconfigured how they communicate, with whom and with what consequences. Drawing on cross-national interviews and informed by the tradition of research on media literacy, I will discuss the idea of social media literacy. The empirical material reveals a social developmental...

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From: LSE Learning Technology and Innovation

Related topics : how many people use social networking sites / social media network sites / using social media / online social media / social media information