Selected videos for topic: social media plan example
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Social Media Business Plan Part 1: State the Objectives
Use this area to define your business objectives. Your social media business plan starts with business objectives. Here are some common examples:
Increase sales
Generate leads
Increase web traffic
Increase store traffic
Monitor publicly expressed views about your business or type of business, market area, etc.
Increase overall engagement with customers and potential customers
Fundamental marketing, defined as "getting people to know, like, and trust you."
Try to make your objectives concrete...
From: Tim Berry
Related topics : business using social media / social media marketing plan example
Go Social with Talent Management
Bryan Chaney, global branding and attraction expert joins the HCI podcast team for a discussion of the role social media can play in talent management. Examining how social media can address challenges in the industry, Chaney shares his experiences and offers a game plan for firms just starting their journey to engaging social networks. Chaney warns of the dangers in a one size fits all policy and gives examples of how priorities will need to change and adapt depending on whether social...
From: HCITalent
Related topics : social media brand management / manage social media / role of media in social change / internal social media policy example / social media network