Social Media Business Plan Part 1: State the Objectives

Use this area to define your business objectives. Your social media business plan starts with business objectives. Here are some common examples:

Increase sales

Generate leads

Increase web traffic

Increase store traffic

Monitor publicly expressed views about your business or type of business, market area, etc.

Increase overall engagement with customers and potential customers

Fundamental marketing, defined as "getting people to know, like, and trust you."

Try to make your objectives concrete...

View more

From: Tim Berry

Related topics : business using social media / social media marketing plan example

Go Social with Talent Management

Bryan Chaney, global branding and attraction expert joins the HCI podcast team for a discussion of the role social media can play in talent management. Examining how social media can address challenges in the industry, Chaney shares his experiences and offers a game plan for firms just starting their journey to engaging social networks. Chaney warns of the dangers in a one size fits all policy and gives examples of how priorities will need to change and adapt depending on whether social...

View more

From: HCITalent

Related topics : social media brand management / manage social media / role of media in social change / internal social media policy example / social media network