Social media better than focus groups? Microsoft cookie plan. Tweet profiling (RBDR--10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft's plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

View more

From: RFL Communications, Inc.

Related topics : using social media as a market research tool / using social media for marketing research / social media marketing plan / social media plan

Why There's No Excuse for a Social Media Crisis - #JayToday

Episode 14

This is the "silver lining" episode of Jay Today and is brought to you by what could have been a travel nightmare.

Jay is coming to you today from a hotel in Delaware, where he got stuck overnight due to a cancelled flight. Instead of panicking, Jay used his airline app to re-book the flight, his hotel app to find a nearby hotel, and his Uber app to get there.

He was prepared for a crisis.

And there's no reason why your company shouldn't be prepared as well. Crises WILL happen...

View more

From: Jay Baer

Related topics : social media crisis communications / social media today / reputation on social media

Social Media Marketing Certification Training is Here!

http://SocialMarketingGuild.com/go

A logo and a piece of paper is NOT what makes you an expert out there in the world of Social Media Marketing "specialists" out there! Training, a methodology, a plan, a strategy, tactics and a community of people out there doing the job is what gives you the edge you need!

This is your opportunity to grab this Social Media Certification at a fraction of the cost to help the Breathless Mom project and each of you to be the best you can be out...

View more

From: Tina Williams

Related topics : social media marketing specialists / social media marketing plan / marketing through social media / social media training / social media specialist

Facebook, Google, Obama Want To Censor Alternative News Sites On Social Media

Google and Facebook will censor Alternative Media Websites for publishing "fake news" http://www.wuc-news.com/2016/11/google-and-facebook-will-censor.html

Facebook Zuckerberg Just Revealed 7-Point Plan to Censor “Fake News” http://www.wuc-news.com/2016/11/facebook-zuckerberg-just-revealed-7.html

Obama and Merkel Blame SOCIAL MEDIA for the Downfall of Globalism http://www.wuc-news.com/2016/11/obama-and-merkel-blame-social-media-for.html

View more

From: Wake up call

Related topics : social media news / best social media websites 2016 / social media sites

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Taught by Prof. David Rogers, Faculty at Columbia Business School, this program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

View more

From: EMERITUS

Related topics : digital media marketing plan / social media marketing for business schools / social media marketing plan / social media plan