Making sense of social media: The management challenge

As companies invest more resources in social media, they are facing management challenges related to building consensus, aligning functions and departments, and developing new processes, policies, and training. McKinsey partners Roxanne Divol, David Edelman, and David Court outline practical considerations for addressing the digital marketing opportunity.

This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article,...

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From: McKinsey & Company

Related topics : social media management company / manage social media / social media relations / social media marketing companies / company social media policy

Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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From: eTailEast2010

Related topics : luxury brand social media marketing / advantages of social media marketing campaign / brands using social media / social media branding examples / marketing through social media

The Juice Academy Social Media Apprenticeship

Some of the North West's leading companies have come together to launch the UK's first industry-led social media apprenticeship. The programme is not only creating much-needed jobs for young people but is helping to fill an industry-wide skills gap by training young professionals in the practical application of social media.

Featuring Sandy Lindsay (group MD at Tangerine PR) , Jamie Boulger

(digital marketing manager at Bruntwood), Krystle Sahota (HR manager at Betfred) Chris Oglesby (CEO at...

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From: The Juice Academy

Related topics : social media management company uk / social media marketing companies / social media pr

Top tip's for a Social Media Strategy - London 2012

Discover the Social Media strategy which helped Cisco to deliver one the most connected games ever. For more information on how to put together a social strategy, view the Cisco London 2012 Digital Best Practice guide.

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From: Cisco UKI

Related topics : social media strategy / social media help / social media tips / social media information

Journalism and Public relations students talk about benefits of social media twitter youtube facebook best practices

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From: Ted Nguyen

Related topics : benefits of social media for students

Webinar: Social Media for NonProfits: Best Practices & Analysis

Originally Aired: 5/10/13

Learn basic skills and techniques to make social media a valuable part of your organization's outreach plan, and how to best measure your digital impact. There will be a Q&A session at the end.

Presenter: Kristen Grace, Marketing & Communications Associate

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From: Ohio Environmental Council

Related topics : social media marketing best practices

11 Tips and Tools for Social Media in 2015

Done For You System, Watch This FREE Presentation Below

http://woonsumchoon.odgi.net/HighTicketProgram

11 Ways to Use Social Media to Promote Your Business

If you aren’t using social media to promote your business right now, you are might as well still be in the 20th Century. Social media sites such as Facebook, Twitter, Instagram, Vine, Foursquare, and others offer you a direct connection with a practically unlimited pool of potential customers.

While email marketing can be a great way...

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From: Ultimate Business Licensing

Related topics : social media sites for business promotion / social media promotion tools / using social media marketing / social media tips

Social Media Practice Marketing - USA interview

The SocialExpert radio US show presenting MEDICAL PROMOTION expert in a thorough interview about the use of social media in healthcare...with special interest in the Greek healthcare market.

more details about our services on MEDICAL PROMOTION webpage http://www.medicalpromotion.gr

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From: medicalpromotion marketing

Related topics : social media marketing best practices / social media marketing services / marketing through social media / medical marketing service inc / social media expert

Digital, Mobile & Social Lessons from the Met - Princeton Social Media Day 2015

Sree Sreenivasan, chief digital officer of New York City (previously the chief digital officer at the Metropolitan Museum of Art) discusses how he ran a 70-person startup inside a 145-year-old organization and lessons that can help anyone in any industry connect in better ways with stakeholders and audiences. He specifically focuses on the role social media has played in expanding the reach of the museum and what's happening with the future of culture.

This talk was part of Princeton Social...

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From: princetoncampuslife

Related topics : organizations that use social media effectively / social media tools for education / social media platforms / social media trends / social media help

Creating the Most Effective Social Media Campaign for your Ecommerce Business

Join Tim Putnam, VP of Client Services at Moontoast, and Rich Lyons, CEO & President of Lyons Consulting Group, will give you best practices and strategic advice on:

- The mobile-eCommerce relationship and where it is headed

- Shopping vs spending on different Social platforms

- Social Rich Media ad units and how they work

- The power of video

- And...

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From: Moontoast

Related topics : social media ad spend 2013 / social media platforms for business / best social media campaign 2013 / social media services