Deepali Naair, Mahindra Holidays, On Leverages Social Media For Market Research

Deepali Naair, CMO, Mahindra Holidays says that they leverage social media at two levels. One is from their memebers and the kind of queries they ask, the kind of post through whcih they get good response, the areas where we can improve etc. The secod level is lookign at newer places for travelling, looking up at trip advisor, etc. She addss that they have plans for co-creating discussions and platforms if they requie comments for the newer destinations to at.

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From: Social Samosa

Related topics : leverage social media marketing / social media for market research / marketing through social media

Impact of social media on Academic performance Dr D K Chopade

This talk on "The Impact of Social Media on Academic Performance" includes a systematic review of about 50 research studies on the topic and a new theory explaining the relationship of social media and academic performance.

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From: D. K. Chopade

Related topics : social media impact on relationships / social media research

How to Build Trust with your Target Audience using Social Media Updates

In this short video we show you how to research and find the best content for your social media audience so you can build trust as an expert and authority in your field.

For more social media tips advice visit our blog on http://www.skylinesocial.com/blog and subscribe to our YouTube channel!

Want us to do it for you? Book a free consultation with Ashley from Skyline Social here: https://calendly.com/ashley-davis

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From: Skyline Social

Related topics : social media audience research / social media tips / social media consultant

How Data Expertise Helps Firms Create Social Media that Matters

Most firms consider social media a must in today’s highly networked world. But new Wharton research co-authored by Lynn Wu shows it’s not simply being on social that matters – it’s how you use it. More: http://knlg.net/2bgPGRn

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From: KnowledgeAtWharton

Related topics : social media firm / why social media matters / social media help / social media today / social media research

Social Media Management that's GUARANTEED

www.kaboomsocialmedia.co.uk

After 3 years research we provide a proven social media management service that costs less and saves time so you can proactively engage with your audience to increase revenue.

We automatically save all your Twitter, LinkedIn and Facebook updates and publish them again and again so you never spend any time writing updates that nobody notices. Instead they are seen by more and more people who ordinarily would never have known your updates even existed.

None of your...

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From: John Lloyd-Hughes

Related topics : social media management services cost / manage social media / social media audience research

Match Your Social Media Message to Your Audience

"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?

Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...

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From: Regalix Inc

Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company

Social Media & Journalism Seminar - Gavin Sheridan, Innovation Director, storyful.com

Social Media and Journalism Seminar, Dublin City University, February 22, 2012

The seminar, hosted by the School of Communications, addressed the broad theme 'Is social media good for journalism?' Principal speaker was Prof James Curran, Director, Goldsmiths Leverhulme Media Research Centre, London, and co-author of 'Misunderstanding the Internet', who spoke on the topic ' Reassessing the Impact of the Internet'.

Other speakers:

Suzy Byrne, blogger, mamanpoulet.com

Susan Daly, Editor,...

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From: DCU School of Communications

Related topics : journalism and social media / research social media

How European Employers Use Social Media for Recruiting and Employer Branding

Ever wondered how employers in Europe use social media for recruitment? Our friends at Stepstone recently released a study called "Recruitment via social media: fact or hype?" which is based on research carried out in seven European countries: Austria, Belgium, Denmark, France, Germany, the Netherlands and Sweden. So for once we have interesting social recruiting data which isn't biased towards the US or the UK.

http://linkhumans.com / @LinkHumans

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From: Link Humans

Related topics : using social media for recruitment / social media branding

Getting started with social media

Research has always been developed through personal connections and communications. There are now so many more ways to collaborate and share your work. Most social media services are free to use, and several are useful for researchers; in this video we look at those for blogging, microblogging (tweeting), and for posting videos, images and datasets. Learn where to:

- write about your work, and gather feedback

- share opinions and announcements

- post videos and graphics

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From: Kudos

Related topics : getting started in social media / using social media

Why We Post: The Anthropology of Social Media Course Trailer

This trailer introduces some of the topics you will explore in the free online course 'Why We Post: the Anthropology of Social Media', available on FutureLearn (https://www.futurelearn.com/courses/anthropology-social-media/)

Translated versions of the course are available on UCLeXtend (https://extendstore.ucl.ac.uk/catalog?pagename=why-we-post).

This film was made as part of the UCL Global Social Media Impact Study (http://ucl.ac.uk/why-we-post).

Funded by the European Research Council (ERC...

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From: UCL Why We Post

Related topics : social media courses / post social media / online social media