Selected videos for topic: social media strategy example
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How To Build An Employment Brand To Attract the Best Talent on Social Media
Zapar, the "Most Connected Woman on LinkedIn" and Zappos' candidate experience & engagement czar, will share her social media secrets, best practices and actionable tips for building a world class employer brand.
In this session we discussed:
Real world examples of the power of driving a magnetic employer brand through social media and professional networks
Actionable insights, expert tricks and helpful tools for building and refining your social branding strategy today
A look at social...
From: Recruiting Blogs
Related topics : social media brand building / social media branding strategy / social media brand management / social media today / social media management tools
Whole Enterprise Social Media
Social media can transform organisational performance by being applied throughout the organisation using Lean principles. In this presentation for Rob Llewellyn's CXO Transform, examples are provided in employee involvement, customer engagement, product development and supply chain and their integration as part of a Whole Enterprise Social Media Strategy is outlined. Comments welcome.
From: Peter Carr
Related topics : enterprise social media strategy presentation / social media integration / using social media / social media media
WTM 2013 - Is social media the reason behind the rapid growth of cruising?
Social media is an area of marketing and communication that is being used by a large number of travel companies as part of their strategy to engage new customers. Indeed recent research suggests that social media provides a 3:1 return on investment. One sector of the travel industry that has seen tremendous success and that greatly relies upon engaging new customers for continued growth is cruising.
Using a number of experts from within the cruise industry and from social media this session...
From: World Travel Market London
Related topics : travel industry using social media / travel industry social media marketing / social media marketing strategy example / social media marketing companies / social media engagement
Best Types of Snack Size Content for Social Media Marketing
http://goo.gl/O0qXcn Snack Size Marketing shares advice to help you use micro content, or short form audio, copy & visuals in your social media strategy. This episode focuses on the top ways to post snack size content on social media. The complete blog with examples is here: http://goo.gl/O0qXcn
From: Tanya Smith
Related topics : social media types of content / social media marketing strategy example / using social media marketing / marketing through social media / social media help
Leveraging the Power of Social Media in Government
Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. He shares examples of information sharing through social networks, which is more impactful because of the power of social influence. Social media also allows government agencies to extend their reach to connect with people where they are. Scott emphasizes an integrated communications strategy that incorporates email and SMS to fight through the "noise."
From: GovDelivery
Related topics : social media power / social media agency network / social media strategy example / social media information / social media media
Building a Niche Social Network Advertising (Buyers) List without an FB Fan page
Social List Building - Social Media Traffic Trick- Social Network Traffic Trick. A Tutorial from the Social Seed Business Network - An old Internet Marketing and Advertising expression says "The Money is in The List" and that is Still True Today! Almost everyone knows that a Business owner should be building a Niche email marketing list... but Now There is an Even Better Niche (specific buyer) Advertising or Buyers List, that is already Ripe with Fruit, on the Web... a Social Media or Social...
From: chazbeason
Related topics : social media networks list / social network list / social media network marketing / social business network / social media advertising examples
Darden-UVA "Women in Technology" Panel
The purpose of this event was to bring recognition to a relatively invisible but important population in technology entrepreneurship. The women on this panel represent different styles of engagement with social media technologies. They are also great examples of the new business strategies that social media technologies have enabled. Panlelist for this event were Sonya Donaldson, Editor-At-Large for Technology, Black Enterprise Magazine, Adrienne Graham, Founder and CEO of Empower ME!...
From: DardenMBA
Related topics : social media strategy example / social media engagement
"Using Cultural Cues in Social Media" - Thoughtful China
http://show.thoughtfulchina.com
This week on “Thoughtful China,” Sam Flemming, founder & CEO, Kantar Media CIC, shares insights with host Min Yoo about how brand owners should integrate China’s pop culture with its internet culture to develop a smart social media strategy. He shares specific examples of successful integrations from companies like Danone, Anta, Mercedes, Toyota and Advanced Micro Devices (AMD).
From: ThoughtfulChina
Related topics : social media strategy example / brands using social media / social media integration
Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.
McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...
From: BirddogB2B
Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content
A Fresh Perspective On Social Media In Business
Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally. We recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and digital marketing services. In this unique interview, we get the perspective of a person who is passionate about social media for both personal and business use. Watch the video and learn about how...
From: MicrosoftBI
Related topics : business using social media / companies that use social media marketing effectively / social media marketing strategy example / social media marketing services / social media consultant