How social media supplements television ratings

With the Grammy awards banking record ratings this year due to live chatting throughout the show on social networking sites, and the Academy Awards applying the same tactics during their broadcasts, it is becoming apparent how social media is breaking into the world of TV.

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From: lhobbs1129

Related topics : academy awards social network / social media tv ratings

Nielsen's John Gibbs Discusses Co-Viewership at the Consumer 360 Conference

Nielsen's John Gibbs discusses consumer media engagement and the co-usage of TV and online devices together. He explains that TV is no longer a passive activity, but rather a social behavior.

According to Nielsen insights, there is a direct correlation between spikes in TV ratings and spikes in social media usage. This data is measured using advanced measurement solutions that help clients understand how consumers interact with media across all platforms, including TV, online, mobile, and...

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From: Nielsen

Related topics : social media tv ratings / social media measurement / emerging social media platforms

FINAL TV Ratings & Social Media Usership For Super Bowl XLVII. TV News 2.5.13

First it was a new TV viewing record - then NOT! We give you the last and final TV viewing and Twitter/Facebook numbers for Super Bowl XLVII. Plus, see how The TV Tarot nailed the Super Bowl prediction on 2 counts! Big news about Bonnie Hammer, Joe Uva, Steve Capus and Comcast-NBCU. Go Ricki - Well she's gone and Jeff Probst may follow soon. Plus, see the dead game show that GSN will be bringing back to life.

For more TV news visit http://thetvnews.tv

Please like The TV News on...

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From: thetvnews

Related topics : social media tv ratings

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From: Roger Fredinburg

Related topics : social media advertising costs / social media search

Social TV Book: An Interview with Nielsen's Jon Gibs & Radha Subramanyam

Nielsen's Jon Gibs and Radha Subramanyam speak with Hill Holliday's Stacey Shepatin about the impact of social media and mobile on television ratings. This interview took place as background for Social TV (the book) which hits stores on February 28, 2012. http://www.socialtvbook.tv

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From: socialTVbook

Related topics : social media tv ratings

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From: Roger Fredinburg

Related topics : social media advertising costs / social media services cost / social media search / social media campaign

Social Media & Twitter Tools to Improve Media Consumption | Research insights, resources & comments

New Media New Marketing commentary by Jon Leland on TheTVNews.tv comments on a number of recent research studies & statistics on how social media and Twitter in particular can improve consumption rates of media and online video. All reference links given can be found at: http://www.combridges.com/blog

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From: Jon Leland

Related topics : social media market research tool / new social media tools / social media marketing twitter / social media statistics / marketing through social media

Analyze This: Trendrr Helps Navigate Social Media for Video Companies

http://www.beet.tv/2010/05/mark-ghuneim-wiredset.html

Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.

We recently caught up with Mark Ghuneim, who runs Trendrr's parent company Wiredset. Trendrr was recently named a company to watch by the Altimeter Group.

He told us that other companies using the service to better...

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From: BeetTV

Related topics : social media services company / social media companies / social media tracking tools / social media firm

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From: Ann Fredinburg

Related topics : social media advertising costs / social media services cost / social media search / social media campaign

Beat The Press: Social Media Ratings

Nielsen is including Facebook chatter into its television ratings, reflecting the changes in how audiences consume TV, and the challenge of measuring them.

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From: WGBH News

Related topics : social media tv ratings