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From: malik adeel

Related topics : social media campaign

iStartTV Tom Skotidas

2 July 2014 Video interview: Social media expert Tom Skotidas talks to iStart about a successful social selling campaign he created for a multi-national IT software company. Practical lessons here for anyone looking at how social media can be used to enhance B2B sales performance...

iStart recently sat down with Tom Skotidas, who runs B2B social media agency Skotidas to discuss social selling using social media tools.

In a series of interviews, Tom discusses how to manage your personal...

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From: iStart Ltd

Related topics : successful social media campaigns examples / successful social media campaign / social media tools 2014 / social media management tools / social media brand management

Barbara Talisman, Social Media Interview

On February 16, 2009, IABC/Chicago hosted a professional development session titled, "Social Media: Making the Most Effective and Efficient Use of Your Time." Barbara Talisman, president of Talisman Associates, Inc., presented the session.

In this 8:45-minute video, Barbara is interviewed by IABC/Chicago volunteer Wanda Whitson. They discuss:

* The benefits of a social media policy, and the risks for companies that do not implement one

* Useful social media tools

* An example of an...

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From: IABChivid

Related topics : organizations that use social media effectively / organizations using social media / companies that use social media effectively / company social media policy / social media tools

Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009

Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base....

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From: SES Events

Related topics : social media viral marketing campaign / social media marketing companies / marketing through social media / social media help

Steve Ressler, Founder of GovLoop, on Government Social Media Successes

Steve Ressler, Founder of GovLoop, shares his thoughts on some great examples of social media success from government organizations, from the EPA to Oakland County. Steve also discusses a highly successful and engaging CDC zombie apocalypse campaign that received national attention.

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From: GovDelivery

Related topics : successful social media campaigns examples / successful social media campaign

UT Austin Ep 3 - Social Media Campaign Success - Vitrue Social Marketing Minute

UT Austin discusses social media campaign success with Vitrue - The best reactions we get from our fans is when we post photos such as a slice of life photo of what life is like being an athlete at the University of Texas. Some examples come to mind. The Texas baseball team was in the college world series this last spring. We had some simple photos and posts with those photos got great traffic and interaction. They were shared an extraordinary amount and it was really surprising to us, but now...

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From: vitrue

Related topics : successful social media campaigns examples / marketing through social media

Successful example of social media in Restaurant & Hospitality

Social sales training speaker Jeff Molander discusses one of the best, most successful example of social media in the Restaurant & Hospitality industry. At first glance, Burger King's Whopper Sacrifice campaign looks like a common coupon ploy. But this campaign was ground-breaking on numerous levels.

Burger King customers were given incentive to do something they already wanted to do -- improve their Facebook experience. Burger King didn't need to convince anyone to do anything. In fact, the...

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From: Jeff Molander

Related topics : successful social media campaigns examples / social media campaign examples

Webinar: How to Plan and Measure Your Holiday Campaign on Social

Successful holiday social campaigns are strategic and results-oriented. They help you build brand affinity, and drive business results. They work in concert with your brand’s other marketing initiatives.

As a marketer, there's a lot to consider. How do you make sure you’re planning and measuring your holiday campaigns most effectively? In this webinar recording you will learn:

- How to use social listening to understand customer intent and conversation during the planning process

- The...

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From: Simply Measured

Related topics : successful social media campaigns examples / successful social media campaign / social media marketing campaign plan / social media measurement

Excellent Example of Success in Chatham-Kent

I have come across an solid local example of success in Chatham-Kent. Devolder Farms has released a campaign that integrates video, websites, social media, email, and a traditional print press release. Here you can see the video and for more information visit their website: http://www.devolderfarms.com/newsroom/64

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From: Andrew Tompsett

Related topics : social media press release example / best social media website integration

Marketing Spend Optimization

Responding to changing market conditions is a demanding task. The difference between a successful media campaign and a missed target often comes down to timing and location. Our customers more effectively target marketing spend by reacting to market changes, inventory levels, and real-time social media feeds. The example we have provided is from the retail pharmaceutical industry, but many companies can benefit from better targeting and more reactive Marketing/Media Spend.

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From: Neal Analytics, LLC

Related topics : social media marketing spend / social media marketing companies / marketing through social media