Importance of Facebook Likes and Twitter in Social Media Performance

Revinate's Michelle Wohl discusses the importance of Facebook Likes and Twitter followers when evaluating hotel new media performance. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

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From: RevinateInc

Related topics : social media online marketing / social media branding / social media courses / reputation on social media

How Data Expertise Helps Firms Create Social Media that Matters

Most firms consider social media a must in today’s highly networked world. But new Wharton research co-authored by Lynn Wu shows it’s not simply being on social that matters – it’s how you use it. More: http://knlg.net/2bgPGRn

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From: KnowledgeAtWharton

Related topics : social media firm / why social media matters / social media help / social media today / social media research

Social Media in the Classroom

This video takes a closer look at why we should use social media in the classrooms, the advantages of a few platforms, and some of the limitations that should be considered when using such a tool with students.

The music does not belong to me.

"Up the Spout" by Mateo Messina

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From: Esther P. Gutierrez

Related topics : advantages of using social media for students

The 18th Highway Africa Conference focuses on social media platforms

The 18th edition of Highway Africa Conference hosted by Rhodes University's School of Journalism in Grahamstown Eastern Cape is underway. And focus is falling on how social media platforms like Facebook and Twitter are being used during elections contested in Africa. This as the impact of social media on setting global trends remains at the centre of discussions...http://owl.li/Be4SP

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From: SABC Digital News

Related topics : africa social media / social media platforms / universities using social media / social media trends

Linkedin Marketing - Social Media Myth Revealed

http://www.linkedinmarketingmgr.com "LinkedIn Marketing" Social Media Myth - Linkedin is not for you. Plain wrong! If you are not using Linkedin as part of your social marketing plan, you are leaving money on the table!

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From: Lynn Brown

Related topics : social media linkedin / social media marketing plan / marketing through social media

Social Media's Impact on Cause Marketing with Chris Noble

http://www.netwitsthinktank.com -- Frank Barry, Manager of Internet Strategy at Blackbaud talks with Chris Noble from the Causemedia Group about how social media is being used in the cause marketing world.

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From: blackbaudinc

Related topics : social media cause marketing / marketing through social media

George Couros: How social media can help you thrive - highlights

George Couros, Division Principal of Innovative Teaching and Learning, Parkland School Division in Alberta speaks about parent involvement in the learning process of schools is the number one factor for student success. As schools look towards using social media to improve learning, many parents may be fearful of what this means. Social media provides an opportunity for parents to have meaningful engagement in the learning of their children. This can greatly change the conversations not only at...

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From: Program Innovation

Related topics : why use social media / social media help

Storytelling and Social Media Management (Part 2: Discussion)

A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.

This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding...

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From: cjarne23

Related topics : using social media marketing / manage social media / marketing through social media / social media courses

Chicago taps social media for restaurant inspections

Officials in Chicago are working to improve restaurant inspections by using data analytics and social media to predict and detect which establishments are more likely to have potential food safety violations. NewsHour's Megan Thompson reports for the Urban Ideas series.

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From: PBS NewsHour

Related topics : social media analytics

TDP What are your objectives

Using social media, and other marketing techniques - Do you know what your objectives are?

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From: Kaaren Thompson

Related topics : using social media marketing / marketing through social media