Big Data and Social Media

Social Media is exploding with data. Jonas Klit Nielsen, Mindjumpers, guides you through how to use all of these data to create value for your customers.

Learn about:

1. Big Data – Social Data

The social data revolution is here.

2. Social Data for Marketing

Use data to create value for your customers.

3. Cases

Jet Lovers, Ray-Ban’s Bright light and Nike’s Fuel Band.

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From: MarketCommunity

Related topics : media and social values / using social media

Catalyst:SF's Cory Treffiletti

Cory Treffiletti, President, Managing Partner, Catalyst:SF, talks about using social media to change perceptions and the momentum of a conversation as he pitches services to Paul Klein, General Manager, Brand and Advertising, GE Appliances & Lighting. Watch his presentation from the 2010 IAB Social Media Marketplace.

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From: IAB - Interactive Advertising Bureau

Related topics : social media catalyst for change / social media brand management / social media management services / brands using social media / manage social media

The Social Media Landscape in Asia

Zanerva's Partner Consultant, Julio Romo, discusses the Social Media landscape in Asia. He also shares why Public Relation professionals need to understand these trends and use the new media side by side with traditional channels for their campaigns.

For more information about the workshop on Advanced Public Relations & Communication Strategies Using the New Media, go to: www.zanerva.com/advanced-public-relations

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From: Zanerva

Related topics : social media public relations / social media consultant

News: Government warns hate speech mongers on social media

The government has admitted that it is facing serious challenges in controlling hate speech on social media platforms. The permanent secretary for information and communication dr. Bitange ndemo says some politicians and members of the civil society were taking advantage of the scenario and using social media to spread propaganda and hate speech. However, ndemo says the government will not use unorthodox means to block the internet but has encouraged internet service providers to ensure each...

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From: KTN News Kenya

Related topics : government social media / social media information / social media news

Importance of networking and social media in Public Relations

Importance of networking in Public Relations by http://www.indiancolleges.com

Madhuri Sen, MD India at Waggner Edstrom tells us the importance of networking in the field of public relations and how social media impacts the use of PR too.

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From: educationfundas

Related topics : social media public relations

The Future of Social Media And Branding with Simon Mainwaring

Check out Bas Rutten's Liver Shot on MMA Surge: http://bit.ly/MMASurgeEp1

Simon Mainwaring is the author of We First: How Brands & Consumers Use Social Media To Build a Better World.

Simon is the founder and CEO of We First, a social branding consulting firm whose mission is to help companies, non-profits and individuals utilize online social media to build communities, profits and positive impact.

Before We First, Simon himself created marketing campaigns for brands including Nike, Adidas,...

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From: mahalodotcom

Related topics : social media brand building / brands using social media / social media marketing non profit / social media branding book / social media marketing companies

Brand Social Media Faux Pas #1: Using Multiple Voices

A brief humorous cartoon showing brands the importance of maintaining a consistent voice and persona across their social media presence.

Intrigued? All press and new business inquires please contact Dan Wald, our Chief Growth Officer, at dwald@brunnerworks.com.

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From: Brunnerworks

Related topics : brands using social media / social media branding for business

Social Network Training For Educators

Social Networking can be a valuable tool for schools when used properly by staff and teachers. We provide the training necessary to ensure your school is using social media properly.

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From: OnlineHorsesense

Related topics : schools using social networking / social media education in schools / social media training / using social media

How Recruiters Can Source Talent on Social Media (with Kasia Borowicz)

Sourcing Specialist Kasia Borowicz talks through recruiting on social media with Cameron and Alan. The conversation covers employer branding, personal branding, and direct sourcing vs. job boards.

Kasia provides some excellent insights on:

• Sourcing for culture on social media

• Researching candidates online

• Tools and plugins you can use to research candidates

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From: Firefish - Online Recruitment Software

Related topics : social media source / using social media for recruitment / research social media / social media tools / social media branding

MBA Presentation on "Social Media:The New Hybrid Elements of the Promotional Mix" November, 2013

A Group of MBA Students at Colombo University did a presentation on "Social Media:The New Hybrid Elements of the Promotional Mix" in November, 2013. The presentation was based on a article by Glynn Mangold and David Faulds published by Kelly School of Business of Indiana University, USA. The main features of the presentation were the customization of the content to local situations and high use of social media in carrying out the presentation. This innovative and high learning presentation was...

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From: Chaminda Hettiarachchi

Related topics : social media promotion mix / business using social media / social media content