info 18
Rank: 1308 / 4486
2 selected videos
Best Practices for Using Social Listening to Generate Leads and Accelerate Sales
Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.
But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate...
Related topics : organizations using social media marketing / social media listening tools / social media listening / social media reputation management tools / social media management tools
Super Charge Your Pardot Campaigns with Social Data
Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.
As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement...
Related topics : monitoring social media activity / social media b2b marketing metrics / social network data
2 Resources