Selected videos for topic: social media b2b marketing metrics
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Social2B: Social Media Marketing, Consulting, and Product Development Agency
Social2B is an Enterprise Social Media Marketing, Consulting, and Product Development team of top industry professionals, dedicated to helping B2C and B2B clients leverage the explosive growth of social media marketing. We create solutions at the intersection of marketing, technology, and social media that drive client engagement, conversion and bottom line results, backed by unique metrics, measurement and campaign management methodologies. We advise Enterprise clients on social media maturity...
From: Social2BTV
Related topics : social media marketing consulting / social media marketing agency / social media b2b marketing metrics / marketing through social media / social media consultant
Measuring Social Media Success
Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media's effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.
From: TMinMind
Related topics : measuring social media success / measuring social media roi / social media b2b marketing metrics / social media marketing strategy / social media measurement
B2B Marketing Bopcast Episode 2: Social Media and Your Corporate Culture
David Oates of Stalwart Communications discusses the importance of social media in a corporate culture, as well as how to tie social media outcomes to business metrics to create the most effective and successful strategy.
From: Jeremy Durant
Related topics : social media b2b marketing metrics / social media marketing strategy / b2b social media strategy / social media business / marketing through social media
Advatera Session with Clive Roach, Philips Lighting
In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.
5:19 Examples for Social Media KPIs used at Philips Lighting
6:16 Make a metric - matching the business goals
8:00 Understanding customer journeys
9:36 Social Listening
11:58 Radian6 to Sprinklr and...
From: Advatera
Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social
B2B Social Marketing - Convert Likes into Leads
Highlights the importance of utilising social media for B2B lead generation.
Tips on how to leverage social channels to increase their lead database, and push leads further down the sales pipeline with social data.
Topics covered on the webinar:
Building a social marketing infrastructure for lead generation
Differences between engagement and conversion metrics
Most effective social channels for B2B lead generation
Enriching lead data in your CRM with social analytics
Utilising gated...
From: SuccessFlow Ltd.
Related topics : social media b2b marketing metrics / marketing through social media / social media tips
B2B Social Media Objectives & Metrics
This is an animated presentation of the findings of my academic paper into which objectives B2B companies set themselves for their social media relations and how they measure success. This was done in August 2011 as part of my MSc in Digital Marketing Communications at Manchester Metropolitan University.
From: Tim Cawsey
Related topics : social media b2b marketing metrics / social media marketing companies
Video Marketing In B2B Environment by Lasse Rouhiainen and Mani Iyer
http://www.LasseRouhiainen.com Video Marketing webinar recording
Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc,, discussed:
• Why Video Marketing is so popular and successful for B2B Marketing
• Best practices for leveraging Video to drive sales
• How to get your Video found
• How to increase prospect engagement using Video across digital channels
• Track key Video metrics inside your Marketing Automation (MAP) or...
From: Lasse Rouhiainen
Related topics : media marketing video / social video marketing / social media marketing roi
WEBINAR: "Video Marketing: From Brand to Demand" by Lasse Rouhiainen and Mani Iyer
"Video Marketing: From Brand to Demand":
At this webinar, Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc,, discussed:
• Why Video Marketing is so popular and successful for B2B Marketing
• Best practices for leveraging Video to drive sales
• How to get your Video found
• How to increase prospect engagement using Video across digital channels
• Track key Video metrics inside your Marketing Automation (MAP) or CRM
•...
From: Regalix Inc
Related topics : media marketing video / social video marketing / using social media marketing
WEBINAR (TEASER): "Video Marketing: From Brand to Demand" by Lasse Rouhiainen and Mani Iyer
"Video Marketing: From Brand to Demand":
At this webinar, Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc,, discussed:
• Why Video Marketing is so popular and successful for B2B Marketing
• Best practices for leveraging Video to drive sales
• How to get your Video found
• How to increase prospect engagement using Video across digital channels
• Track key Video metrics inside your Marketing Automation (MAP) or CRM
•...
From: Regalix Inc
Related topics : media marketing video / social video marketing / using social media marketing
Super Charge Your Pardot Campaigns with Social Data
Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.
As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement...
From: info 18
Related topics : monitoring social media activity / social media b2b marketing metrics / social network data
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