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16 selected videos
The Story Behind Intel's Award-Winning Corporate Blog
BtoB selected Intel's "Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent" as the best blog in BtoB's 2012 Social Media Marketing Awards Program. At the BtoB awards lunch and Digital Conference in March 2013, Pam Didner explained how Intel built out the site and attracted readers. Didner, who accepted the award on behalf of Intel's North America marketing group, spoke with IDG Global Solutions Director Howard Sholkin, in this brief video interview. View it....
Related topics : btob social media marketing awards
IDG Corporate Video 2013
With IDG, stay up to date on the latest digital and social media trends, worldwide marketing services, and more!
Related topics : latest trends in social media marketing / social media marketing services / digital media marketing
How Does a Video Attract a Million Views?
Neal Campbell, Chief Marketing Officer at CDW, accepted a runner-up award for best viral video at the 3rd annual BtoB Social Media Awards program. Campbell said the "North Pole" campaign added humor to CDW's "People Who Get IT" messaging. CDW hoped the two-week campaign would lead to150,000 video views, but that was very conservative. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012...
Related topics : btob social media marketing awards
BtoB What's Working in Social Media? With Paul Dunay
Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya
Related topics : social media management services / social media marketing services / manage social media
Ingredients for a Successful Social Marketing Program
The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM's Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011....
Related topics : social media marketing program
IBM Adds Social to Its Conference to Earn a BtoB Award
IBM's Information on Demand event last fall combined in-person and social elements. The conference became both a virtual and in-person event to extend the impact for months before and after the actual fall program. By using social media and engaging content, IBM recorded 25,000 online views from 106 countries. IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM's Dave Laverty in his Marlboro, Massachusetts office. Click here.....
Related topics : btob social media marketing awards