Ragan Communications
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39 selected videos
Adam Brown: Social media and the power of data
Adam Brown led social media at Coca-Cola and Dell and spoke at Ragan's 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort. In this clip, he discusses the power of data.
This video is part of Ragan's new distance-learning portal. The site contains hundreds of hours of case studies, video presentations, and interactive courses. For membership information, please click here: http://ragantraining.com/read-more?trk=YOUTUBEN
Related topics : ragan social media conference / new social media sites / social media courses
Cut through the noise: How to get your social video noticed
CLICK LINK to purchase full access to Ragan Training: http://goo.gl/s0cPE1
Justin Allen, Founder of Ruckus Factory Digital Media, explains the differences in the ways we talk about viral video in this excerpt from his full session, "Cut through the noise: How to get your social video noticed," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 10, 2016.
Related topics : ragan social media conference
The art of corporate storytelling in a digital and social world
CLICK LINK to purchase full access to Ragan Training: http://goo.gl/s0cPE1
Steve Clayton, Chief Storyteller of Microsoft's Image & Culture Team, gives a brief overview of his presentation in this excerpt from his full session, "The art of corporate storytelling in a digital and social world," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 11, 2016.
Related topics : world social marketing conference / ragan social media conference / pr social media presentation / marketing through social media
Innovate with Instagram: Secrets of building brands and followers with buzz-worthy visuals
CLICK LINK to purchase full access to Ragan Training: http://goo.gl/s0cPE1
Bob Burns, aka Blogger Bob, Social Media Analyst at the TSA, discusses the entertainment impact of the TSA's instagram account on its 400,000 followers in this excerpt from his full session, "Innovate with Instagram: Secrets of building brands and followers with buzz-worthy visuals," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 11, 2016.
Related topics : ragan social media conference / pr social media presentation
Mobile marketing led to a change in human behavior
CLICK HERE to purchase full access to RaganTraining: http://goo.gl/bkDso7
Serena Erlich, Director of Social and Evolving Media for Business Wire, explains how human behavior has changed in the world of PR and marketing, especially with the advent of mobile technology and a young generation, in this excerpt from her full session, "The role of word-of-mouth, social and multimedia in PR in 2015," presented at Ragan's 7th Annual Employee Comms, PR and Social Media Summit at Microsoft on October...
Related topics : pr social media presentation / social media changed business / social media changed marketing
Whole Foods: Use Pinterest in your organization
Michael Aaron Bepko, global community manager at Whole Foods Market, spoke at Ragan Communications' Social Media for PR and Corporate Communications Conference at Walt Disney World Resort.
Here, he explains that whether or not pinning is a good idea for a brand depends on its goals -- community, collaboration and traffic are the rewards brands can reap.
Related topics : marketing communications social media
SAS: Bring conversations inside the firewall with a social enterprise network
Will employees waste time on a Facebook-like internal social enterprise network? No, says SAS communicator Internal Communications Senior Director Karen Lee.
SAS' Hub platform is a powerful tool for sharing knowledge and experience. But if employees are wasting time on it, their managers will notice the slump in their productivity.
This clip is excerpted from a Ragan Training video, "No guts, no glory: Why you have to be brave to have an intranet that works." Learn more about the session...
Related topics : internal employee social network / new social networking sites like facebook
The new Twitter playbook: Breakthrough tactics that ignite business and engagement
CLICK LINK to purchase full access to Ragan Training: http://goo.gl/JgrWLB
Stacey Miller, Senior Communications Manager at Cision, discusses the ways her brand and other brands use storytelling to ignite they're business in this excerpt from her full session, "The new Twitter playbook: Breakthrough tactics that ignite business and engagement," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 10, 2016.
Related topics : ragan social media conference / social media marketing conferences / pr social media presentation
Southwest Airlines: Monitor social media for a crisis heads-up
Southwest Airlines' Paul Flaningan spoke at Ragan Communications' Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort.
Here, he discusses how they learn information from social media even before its official dispatch knows about it.
Related topics : social media crisis communications / ragan social media conference / monitoring social media / social media pr
How Zappos Communicates Internally through Email
At some companies, employees are quick to delete internal email. Hear how Zappos makes its internal email, The Daily Buzz, a must-read.
This clip is excerpted from a Ragan Training video, “Being intentional about your communication.” http://goo.gl/3MvFnS. The video is part of Ragan's distance-learning portal, Ragan Training.
The site contains hundreds of hours of case studies, video presentations, and interactive courses on internal communications, public relations, marketing, video,...
Related topics : social media internal communications / social marketing public relations