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4 selected videos
Rita Rudusa on the huge scale of Russian language social networks and why Facebook is not a player
Rita Rudusa, Open Society Foundation London on: the sheer size of Russian language social networks; Facebook's failure to get a toehold; what the social networks are; and how Google is not much used as a search engine in these markets.
Related topics : social network failure / using social networks for marketing / social marketing network
Ayo Alli on the launch of his football social network site Gbamm!
British-Nigerian Ayo Alli talks about: what users of Gbam! will be able to do; the launch date for this new mobile platform; the planned geographic roll-out; the culture of watching football in Lagos and worldwide; and the different physical social networks fans actually have.
Related topics : british social networking sites / mobile social network site
Gaurav Singh, Chief Digital Officer, Scan Group on when brands will spend more on digital in Africa
Gaurav Singh, Chief Digital Officer, Scan Group talks about how an increasing number of Africa's citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media. The interview covers: the range of spending amongst existing brands; his desire to see the digital agency take over the traditional role of the advertising agency; and his timescale for when the transition will take place.
Related topics : social media advertising spend
Ngozi Odita on Social Media Week Lagos and why it's making waves across Africa
Ngozi Odita, Co-Founder and Executive Director of Social Media Week Lagos talks about: the second year of the event; attendance levels; the type of events; what she enjoyed; and its impact on Africans from outside Nigeria.
Related topics : social media executive
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